Archive for Listopad, 2013

Lantech appoints Duxbury Networking as SA distributor

By admin, 22 listopada, 2013, No Comment

Duxbury Networking has been appointed a distributor for Lantech, a global manufacturer of industrial grade networking products including switches, converters and accessories.

Lantech’s ‘ruggedized’ industrial offerings are targeted at applications in harsh operating environments where solutions for the delivery of universal Ethernet services are increasingly demanded.

“They are designed to be significantly more durable than conventional offerings,” says Andy Robb, chief technology officer at Duxbury Networking. “Fitted with IP30 protective casings, they offer a higher degree of protection against foreign particle ingress, the ravages of rust and damage caused by inadvertent impacts than products relying on regular plastic enclosures.

“This makes them eminently suitable for application-critical network environments in maritime, desert, mining, road and rail transport and many other environments where dust, moisture, motion or hazardous materials may be encountered.”

Robb adds that all Lantech products are subject to tests for electromagnetic interference (EMI) and are compliant with accepted industrial safety standards. They also undergo stability tests which include free-fall, shock and vibration analyses.

“Wider operating temperatures ranging from -40°C to 75°C are available for some models, which allow for operation in more critical environments with extreme weather influences,” he says.

“Lantech’s core competency is centred on its network software and hardware,” explains Robb. “They are integrated with Pro-Ring, Lantech’s proprietary auto network recovery protocol, and Lantech-View, a sever-client utility for monitoring and configuring multiple switches simultaneously.”

He expects Lantech’s solutions will encourage the development of new business opportunities and marketing innovations for Duxbury-accredited resellers and dealers where network installations in ground-breaking operations such as shale gas mines, solar power plants and wind farms present new challenges.

Wireless Broadband Alliance Wi-Fi Industry Awards 2013 winners announced

By admin, 21 listopada, 2013, No Comment

The Wireless Broadband Alliance (WBA), the industry association focused on driving the next generation Wi-Fi experience, have announced the winners of the WBA Wi-Fi Industry Awards 2013. The awards recognise Wi-Fi innovations by operators, vendors, device manufacturers and new ventures within the industry. The awards were presented yesterday at a gala awards dinner and networking event at Wi-Fi Global Congress in Beijing.

The awards were open to the entire industry and judged independently of the WBA by a panel of highly distinguished analysts and industry experts, led by Guang Yang, Senior Analyst of Wireless Operator Strategies & Mobile Broadband Opportunities, Strategy Analytics. The awards attracted entries from vendors and operators from across the world encompassing the whole public Wi-Fi ecosystem. The Chairman Awards are voted for separately by WBA Members and recognise the outstanding contributions that have been driving key initiatives in the Wi-Fi ecosystem over the past 12 months.

Ruckus Wireless won the 2013 Chairman Award for Technology Partner based on its contributions to specified WBA work-areas and on how Ruckus is driving the Wi-Fi ecosystem agenda.

“The quality and volume of entries received this year was of an extremely high standard and it was tough for the judging panel to select a shortlist. Carrier Wi-Fi is experiencing a boom in interest with massive innovation currently occurring in the industry. This was reflected in the high calibre of submissions this year and I would like to congratulate each of tonight’s winners on their invaluable contributions to the ecosystem,” said Guang Yang, Senior Analyst for Strategy Analytics and Head Judge for the Wi-Fi Industry Awards 2013.

Please visit for the full announcement. Full details about the WBA Wi-Fi Industry Awards and categories can be found at

HP for everyone – four top HP computers for every market

By admin, 21 listopada, 2013, No Comment

Computers have become essential for any business user and for the majority of home users as well. However, not all users have the same needs or the same budgets. The HP range of personal computers and notebooks, available from distributor Drive Control Corporation (DCC), has something for everyone, and these are four of the hottest products for all users, from entry-level desktops to midrange notebooks, touch screen devices and enterprise business PC.

“Choosing the right computer to suit both your requirements and your pocket can be a tricky task, particularly given the variety of different devices available from so many different vendors. These HP products represent some of the best in the available range, with something for every target market, backed by the legendary quality of the HP brand, taking the guesswork out of the equation,” says Francois van Wijk, HP PSG Business Unit Manager at DCC.

HP EliteOne 800 Touch

The HP EliteOne 800 is an enterprise-class All-in-One business PC with a capacitive touch screen, designed for professional performance. A slim 23-inch diagonal screen houses the entire PC, optimising space utilisation and replacing the traditional bulky enterprise desktops in style. Solid State Drive (SSD) and SSD hybrid drive options and a choice of 4th Generation Intel Core processors ensures you stay up to speed. With several stand options as well as the ability to wall mount the computer, the EliteOne 800 will fit in practically anywhere, delivering an ultra-sleek, high performance machine for even the most demanding applications. The HP EliteOne 800 Touch is available for a recommended retail price (RRP) of R16 999.00 including VAT.

HP ProBook 450

The HP ProBook 450 is a powerful notebook designed for the business user on the move, featuring a 10-point capacitive touch screen for intuitive working and a fingerprint reader for additional security. A 15.6-inch High Definition (HD) LED flat-panel display enables touch, tap and swipe navigation, crystal clear viewing and all of the power and portability of a professional HP notebook. The thin, lightweight chassis and top class specifications offer all of the power the business user needs, and with integrated HSPA+ mobile warriors can keep connected wherever they go. The HP 450 is available immediately for a RRP of R13 499.00 including VAT.

HP 250

The HP 250 offers value pricing in a durable notebook constructed of solid, hardwearing materials, perfect for the home, the student, or the small business user on the move. Featuring 64-bit Windows 8 Operating Systems (OS), 3rd Generation Intel Core i3 and i5 processors and dual channel memory up to 6 Gigabytes (GB), the HP 250 is powered for business. A 15.6-inch HD display gives you crystal clear views for document processing, Internet browsing, content viewing and any other day-to-day task, without sacrificing on portability. The HP 250 is available for a RRP of R4 999.00 including VAT.

HP 3500 Desktop

The HP 3500 is the perfect solution to meet desktop computing requirements, ideal for home users as well as any size of business. It is available with an entry-level Celeron processor at a value price, and is expandable to grow with your needs as they change. Featuring a space-saving micro tower design, the HP 3500 incorporates the latest Intel processers, integrated HD graphics, customisable expansion slot options and six USB 2.0 ports for a variety of peripheral devices. Dual monitor support enables more productive working, and HP ProtectTools offer essential security to protect your information and identity from theft. The HP 3500 is available for a RRP of R4 499.00 including VAT.

The HP EliteOne 800, HP ProBook 450, HP 250 and HP 3500 are all available from Drive Control Corporation as well as selected resellers and leading retailers.

Jasco wins Medscheme IT support contract

By admin, 21 listopada, 2013, No Comment

Jasco has entered into a three-year agreement to provide IT support to Helios IT Solutions (Pty) Limited which provides IT services to one of South Africa’s largest health administration and managed care service providers, Medscheme. In term of the contract, Jasco Electronics will provide IT support, maintenance in the evolution of Medscheme’s Avaya CM6 platform.

Steve Briggs, MD of Jasco Enterprise, says there is the potential of expanding the scope of the contract to include the integration of existing legacy systems with the Avaya platform aimed at further optimising Helios’ and Medscheme’s operations.

“This partnership opens some exciting doors for us. We are already looking at ways to connect systems such as workforce management and access security to give Medscheme even tighter control of their business,” he explains.

“We bring a totally new approach to the IT environment at Helios to the table, ” he says, adding that the contract reflects Jasco’s strategy to help clients optimise their contact centre infrastructures to maximize the value-add to their businesses.

“Increasingly, customer relationships are considered an organisation’s most valuable asset and on this context it is crucial to ensure that that the technology deployed enhances the customer experience,” he adds.

Medscheme currently manages the medical scheme benefits of 3,4 million people and employs over 3 000 employees across its 16 branches located nationwide.

Helios MD, Vijay Pillay, says that a cost-effective, reliable and intelligent IT Support Service is pivotal to Medscheme’s operations and its ability to provide good quality service to all its clients.

“Medscheme is a technology-driven business and Helios offers sophisticated technology platforms which enable the company to deliver efficient services to clients through the best-of-breed Avaya platform. Jasco has extensive experience in this area and we will rely on this expertise to maintain the system at the cutting edge, ” adds Pillay.

“During the first few weeks we’ve experienced a seamless transition to Jasco as the service provider with no business disruption. This has opened up a number of interesting discussions to find new technology synergies that enhance our agent forecasting and scheduling,” he continues.

Briggs says that by providing multi-skilled technicians who are familiar with the various applications and aspects of the Avaya technology set, Jasco is in a unique position to be able provide the most cost-effective service and solve any issue very quickly.

“Winning strategic deals such as this bears testimony to our unique strengths and innovative approaches. I am confident that over the next three years our performance on the Helios/Medscheme account will also reflect that,” he concludes.


Cloud computing brings massive benefits-but make sure your service provider is reliable

By admin, 21 listopada, 2013, No Comment

Today, cloud computing generates a lot of hype; it’s both promising and scary. Businesses see its potential but also have many concerns – one of them being security.

This is according to Johann Evans, chief technical officer of Cherry Olive, the unified data management specialist.

“Cloud computing is certainly one of the most exciting developments to hit the computer world over the last decade, and there is no doubt that it offers a host of incredible advantages – including financial and technological advantages.

“But,” said Evans, “security remains a big concern when it comes to cloud computing. This is because although the concept of time-shared remote services isn’t new, cloud computing infrastructures use new technologies and services, some of which haven’t been fully evaluated with respect to security.

“Security is considered one of the most critical aspects in everyday computing, and it is no different for cloud computing due to the sensitivity and importance of data stored in the cloud. This is something vendors and users have to be acutely aware of,” said Evans. “This includes the risk of malicious insiders in the cloud and the failing of cloud services – which have received strong attention by companies.”

But, besides the security risk – which must always be a major consideration for all players the loop, cloud computing offers a myriad of benefits that just cannot be ignored.

Firstly, cloud computing offers users unlimited flexibility, with access to millions of different databases, and the ability to combine them into customised services.

Secondly, if handled correctly, cloud computing offers better reliability and security -as users no longer need to worry about their hardware failure, or hardware being stolen.

Thirdly, cloud computing offers enhanced collaboration by enabling online sharing of information and applications – and “certainly offers users new ways of working together”, noted Evans.

“Other advantages include portability as users can access their data from anywhere, at anytime. Users can also harness simpler devices as data is stored and processed in the cloud. Users simply need an interface to access and use this data.

“Then there are other major advantages such as the access to unlimited storage for a relatively minimum charge-and access to lightning quick processing.
“Even with all these massive benefits, trust between the service provider and the customer, today, is one of the main issues cloud computing faces. There is no way for the customer to be sure whether management of the Service is trustworthy- and whether there is any risk of insider attacks. This is a major issue and has, increasingly, received strong attention by companies.

“The only legal document between the customer and service provider is the Service Level Agreement (SLA). This document contains all the agreements between the customer and the service provider; it contains what the service provider is doing and is willing to do. However, there is currently no clear format for the SLA, and, because of this, there may be services not documented in the SLA that the customer may be unaware of-that will be needed at some time in the future. But a tight-written SLA is definitely a way to start,” said Evans.

Facebook uses big data to start making profits in the mobile advertising arena

By admin, 21 listopada, 2013, No Comment

Facebook, long being criticised for not turning its “user base” into profits, eventually turned this around, moving into increased general profits-and even making profits in the mobile advertising arena. One of the ways they did this was by utilising big data.

This is according to Johann Evans, chief financial officer of unified data management specialist, Cherry Olive.

“Facebook – after lingering for some time- eventually entered the mobile advertising arena with something of a bang,” said Evans. The company reported in October that it now derives 49% of its $1.8 billion in advertising revenue from its mobile platform, up from zero mobile ad revenue just 18 months ago.

“A lot of people asked just how Facebook did this, after being lambasted by the investor sector for being unable to make money in the mobile advertising industry,” said Evans. Facebook analytics chief Ken Rudin told the press that the company’s use of Big Data was crucial to creating its mobile business.

Before placing ads directly into mobile user new feeds, the company ran data analysis to gauge both user reaction as well as the optimal ratio of ads to user-generated content. “Data analysis had a huge impact on the development of mobile advertising,” he said. “I am not sure we would have had the nerve to throw ads into the news feed without it.”

Facebook’s massive data analytics warehouse–300 petabytes and counting–provided the foundation for the research. And it shows that investments in Big Data can, and does, payoff.
Three years ago unified communications – which enables company’s to effectively drill down into big data – was touted as having the potential to be the next thing since sliced bread.Today, it certainly seems to be living up to its promise – offering users a plethora of streamlined communications and accelerated business processes.

Commenting further, Evans, said that unified communications used to be known as the means to offer little more than instant messaging for workers, or point and click dialing for contact centres. But it has morphed way beyond this, and, today, offers companies what some believe is the holy grail of productivity benefits, streamlined communications and accelerated business processes.

“The evolution of unified communications has been pretty staggering and, today, thanks to this technology – advanced conferencing capabilities, presence technology and highly sophisticated internal networking technologies –are becoming part and parcel of day-to-day business life. The latest reports show that over 85% of Fortune 500 companies have deployed some version of unified communications.

It is all about managing data –including big data

“At the end of the day it is all about data management,” said Evans. “something which we focus extensively on. By managing data properly the net outcome is the insight or intelligence gained from all the ‘noise’ out there. Everything in our modern world creates data, and we can change the world we live in if we listen and learn from this data”.

ASUS and Intel to spark global conversation with “Fonepad is Calling” campaign

By admin, 21 listopada, 2013, No Comment

With less people using smartphones and phablets for calls – campaign asks “Is one device able to fit your personal, social and professional life?”

ASUS, the world top three consumer notebook vendor and Intel® today announced a creative collaboration titled “Fonepad is Calling” to spark a global conversation about the fast-growing ‘phablet’ category of large-screen smartphones, titled “Fonepad is Calling.” The campaign will run from 20 November until the end of February 2014. The objective is to win mindshare on this emerging category, and be seen as one of the leaders in this space.

The campaign also supports two newly-launched Android tablets with 3G telephony features, called ASUS Fonepad Note 6 and ASUS Fonepad 7. Both products are powered by Intel, with Fonepad Note 6 running the Intel Atom™ processor Z2580 and Fonepad 7 running the Intel Atom processor Z2560. The new Fonepad models are innovative devices in the emerging phablet category and were announced during IFA in Berlin, Germany on 4th September, 2013. The “Fonepad is Calling” campaign extends Intel’s long history of collaboration with ASUS.

At the center of the campaign is the “Fonepad is Calling” online video, which educates and inspires consumers to understand how Fonepad fits their lifestyle. It positions Fonepad as the perfect combination of tablet and smartphone – allowing them to seamlessly move between their personal, social and professional life. The campaign video also:

  • Features real-life characters that span age and profession,
  • Uses slightly exaggerated contexts to highlight the transformative moment when people receive a call, while using a device that traditionally has only had tablet functionality,
  • Showcases the benefit of multitasking for a wide range of people – from bomb squad experts to Chinese grandmothers – rather than listing the product’s features,
  • Stars an international cast of comic actors that take the script to a whole other level through improvisation,
  • Focuses primarily on online placements to engage millennials where they are.

The “Fonepad is Calling” video and supporting digital assets can be found at, and

Projected growth of the phablet market

The phablet, a combination of the words ‘phone’ and ‘tablet’ and comprising smartphones with a screen size of five inches or larger, is expected to be a hit this holiday season.

“ASUS design thinking philosophy begins with the idea that technology must adapt to our ever-changing lifestyles, and not the other way around – this is why ASUS was one of the first companies to launch a 7-inch phablet globally,” said Jeff Yang, ASUS Marketing Director. “Phablets are still a new form factor, so there is a real opportunity to spark conversations to answer the many questions that still linger in consumer’s minds. Questions like ‘is one device all I need,’ or ‘is there such a thing as too big’ or ‘am I really buying a phone, or a tablet?’ In order to encourage millennials to have these conversations, we have worked hard to ensure ‘Fonepad is Calling’ is entertaining, social by design and omni-channel. It will be fun watching the debate take shape.”

“With Intel Inside, the ASUS Fonepad Note 6 and ASUS Fonepad 7 offer the amazing combination of a phone and a tablet in one device, as a convenient option for the growing number of consumers who spending more time on their smart phones consuming social media, music and games rather than on voice calls. We believe people will easily see the value of this innovative form factor through the ‘Fonepad is Calling’ campaign.” said Ryan Baker, Intel Global Partner Marketing.

Global research shows mobile and social technologies complicate B2B sales processes

By admin, 21 listopada, 2013, No Comment

Business decision-makers report paying 30 Percent premium for improved customer experiences

Avanade, a global business technology solutions and managed services provider, today released results from a large-scale global survey (including South Africa) on the changing sales process and buying patterns of business and IT decision-makers. Avanade’s latest research shows the “consumerisation” movement is shifting the sales process out of the control of the seller as enterprise buyers begin to mimic consumer shopping behaviours. With this shift, the value of the customer experience is now more important than cost to business and IT decision-makers.

News Highlights:

  • Customer experience now tops price as the most important factor in a buying decision by an enterprise decision-maker. Notably, business buyers are willing to pay up to 30 percent more for a product or service that offers an improved customer experience.
  • Businesses no longer have control over information shared about their products or services. 61 percent of business decision-makers report third-party sites and feedback from business partners, industry peers or social channels is more important than conversations with a company’s sales teams when making a purchasing decision.
  • To help navigate this change, companies are enlisting new people and departments to manage the customer experience. Compared to three years ago, customer support and call centers, IT and marketing are the leading groups now playing a larger role in the customer experience.
  • 70 percent of respondents believe technology will mostly replace human interaction with customers in the next ten years. Anticipating this change, businesses are making new technology investments, changing business processes and redesigning organizational roles. More than 80 percent of companies have changed at least one business process in the past three years to better interact with customers.

“The ‘consumerisation of IT’ is dramatically transforming the traditional ways companies sell products and services to other businesses and consumers,” said Rudi Greyling, Avanade South Africa’s Chief Technology Officer and Innovation Lead. “Businesses have lost control of the sales process, and B2B and B2C buying models are merging. It’s no longer business-to-business or business-to-consumer – it’s business-to-everyone. Those businesses that embrace today’s complicated customer relationships are creating longer-term and more lucrative relationships with customers.”

This new global study builds on findings from Avanade’s Work Redesigned research conducted in January 2013. Progressive companies are changing business processes to adapt to a new style of work influenced by mobile devices, collaboration tools and social technologies. In this latest survey, Avanade found that businesses are changing processes to embrace the new business buyer and by increasing customer sales and support technologies (44 percent globally against 24% in South Africa (SA)), increasing the number of employees interacting with customers (40 percent globally vs SA 47%) and adding automation to the sales process (32 percent globally vs. 29% in SA). This ultimately reveals that South Africa is lagging slightly behind this trend in applying technology to increase customer sales.

There are business benefits to making these changes. The research shows that businesses investing in technology to support better customer service and modifying internal roles are seeing positive results. Specifically, the companies making these changes are experiencing increases in customer loyalty (61 percent globally vs. 57% in SA), revenues (60 percent globally vs. 86% in SA) and customer base (60 percent globally vs. 64% in SA). “This just shows the huge potential in revenue for South Africa businesses if they invest in technology to support better customer service,” added Greyling.

The research also supports the findings of Accenture’s High Performers in IT: Defined by Digital report, which said that ‘high performers’ are fully focused on the customer. Accenture found that ‘high performers’ top three business objectives relate to improving the customer’s experience whereas other organizations primarily focus on cutting costs and increasing productivity.

Avanade surveyed 1,000 C-level executives, business unit leaders and IT decision-makers in 19 countries across more than 12 industries.



Centrify named Silicon Valley fastest growing private company

By admin, 21 listopada, 2013, No Comment

Centrify recognised as one of Silicon Valley’s top private companies after posting best-ever fiscal year for revenues and bookings.

Centrify is recognised as one of the region’s top private companies after posting its best-ever fiscal year, with record bookings and revenue. In addition to record sales, the company grew its installed base to a total of more than 5,000 customers, the largest market share in its segment of the multi-billion dollar identity and access management market. Centrify now has customers in nearly half of the Fortune 50; in more than half of the top 12 telecommunications companies worldwide, top 10 pharmaceutical companies worldwide, and top five US retailers; and among half of the top 10 technology companies worldwide. The company has also achieved a 97 percent retention rate of customers over the past three years.

“It is rewarding to be recognised as one of Silicon Valley’s top private companies by Silicon Valley Business Journal, after Centrify recently posted its best-ever fiscal year and best-ever quarters as a company,” said Centrify CEO Tom Kemp. “Moving forward, we expect to continue to move up Silicon Valley Business Journal’s Fastest Growing Private Companies list due to our continued innovations around Unified Identity Services that span data centre, cloud and mobile; and our continued growth around Centrify’s expanding partnerships.”

Centrify’s continued growth will be further fuelled by innovations in cloud and mobile identity, as well as by its OEM software license and marketing agreement with Samsung Electronics Co, Ltd. This OEM relationship has Centrify’s technology being embedded in the recently released Samsung KNOX platform for enterprise mobile security, with Centrify providing multi-application SSO for mobile and web apps, as well as management of KNOX mobile containers and devices. The Centrify and Samsung partnership, which is already delivering on the latest KNOX-enabled models of Samsung’s GALAXY S4, Note 3 and Note 10.1 (2014 Edition) devices, also includes re-sale of Centrify premium mobile and SaaS Single Sign-on (SSO) offerings via Samsung partners, as well as joint marketing to Samsung customers and partners. Centrify has also significantly expanded its worldwide network of system integrator, value added distributor, and value added reseller partners, and has established key industry partner integrations and platform support, including for Dropbox for Business, Microsoft Office 365, Red Hat Storage, and NetSuite’s SuiteCloud computing platform.

Centrify’s SaaS and mobile offerings are facilitated by the Centrify Cloud Service, a multi-tenanted service that provides secure communication from on-premise Microsoft Active Directory infrastructure to mobile devices, and to the MyCentrify User Portal for secure authentication to SaaS applications. For customers who don’t have Active Directory as a corporate directory, Centrify also offers a fully cloud-based offering for SaaS and mobile management.

@UNICEF, @UN, @Davos are the most followed international organisations on Twitter

By admin, 20 listopada, 2013, No Comment

The heads of the Arab League, the IMF and NATO are the most followed heads of international organisations on Twitter

Burson-Marsteller, a leading global public relations and communications firm, today released the latest edition of its “Twiplomacy” ( study looking specifically at International Organisations and their leaders on Twitter. The study shows that all leading international organisations have a Twitter account, and half of their leaders have active personal accounts on the social network.

The findings indicate that the United Nations Children’s Fund (@UNICEF) is the most followed international organisation with more than two million followers. @UNICEF is also the second most effective organisation after the European Organisation for Nuclear Research (@CERN) because both organisations’ tweets are retweeted on average more than 100 times.

The “Twiplomacy” study is the leading research of its kind, aimed at identifying to what extent world leaders, governments and international organisations use Twitter. In early November 2013, Burson-Marsteller analysed 223 accounts of 101 international organisations.

“Understanding the use and application of social media is now essential to effective strategic communications efforts,” said Burson-Marsteller’s Worldwide Chair and CEO Don Baer. “Our Twiplomacy study has become the industry standard for advancing that understanding and is a prime example of what we mean by Burson-Marsteller, Being More.”

“This study illustrates how organisations can use Twitter in a novel way with the innovative use of hashtags, Twitter Q&As and direct message campaigns that have can make a big impact regardless of the number of their followers,” said Jeremy Galbraith, CEO of Burson-Marsteller Europe, Middle East and Africa. “It is interesting to see that while half of the heads of international organisations have personal Twitter accounts, few tweet themselves.”

Other key findings include:

  • Nabil Elaraby, the Secretary General of the Arab League is the most followed head of an international organisation with more than 346,000 followers.
  • Christine Lagarde, the head of the International Monetary Fund (IMF) and NATO’s Secretary General Anders Fogh Rasmussen are in second and third position with more than 150,000 followers each.
  • Those international organisations who signed up to Twitter in 2007 and early 2008 are also among the most followed today. Five of them have more than a million followers each, namely @UNICEF, the @UN, the World Economic Forum (@Davos), the UN Refugee agency (@Refugees) and the World Wide Fund for Nature (@WWF). All international organisations combined have a total of 18,325,589 followers.
  • Geneva-based organisations have a total of 6’197’506 followers, beating New York to second place where organisations total 5’598’909 followers.
  • Fifty heads of international organisations have personal Twitter accounts that are either managed personally or with their teams. Twitter has played a crucial role in the election of Roberto Azevêdo, the new head of the World Trade Organisation (WTO) who tweets as @WTODGAzevedo. The first act of the new Secretary General of the United Nations Conference on Trade and Development (UNCTAD), Mukhisa Kituyi’s was to set up his personal Twitter account @UNCTADKituyi.
  • The study found that the Secretary General of the East African Community is the most conversational head of any international organisation. More than 65 percent of Richard Sezibera’s tweets are @replies to other users. Overall, international organisations are less conversational than their leaders with the notable exception of @Eurocontrol, the European Organisation for the Safety of Air Navigation, which has been answering questions about flight delays since the eruption of the Eyjafjallajökull volcano in Iceland disrupted air travel across Europe in 2010.

The World Economic Forum (@Davos) and the @GlobalFund have recently run direct message campaigns, reaching out directly to their most influential followers on Twitter to push their reports and campaigns. Thea are also among a handful of accounts which allow any follower to send them direct messages, effectively opening up a new two-way channel of communication.

“Credit goes to the social media managers in each organisation who are often alone to manage an organisation’s Twitter account and other social media platforms on top of their day job. Organisations that put more resources into their digital communications are the ones who will be most effective over the coming years,” notes Matthias Lüfkens, Burson-Marsteller’s Digital Practice Leader EMEA and author of the report.

To access the complete analysis of these findings, visit:




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