Archive for Październik, 2012

101 in 1 Expolive Megamix für DS mit Anleitung/Hülle

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12”:Electro Sound Megamix Take Three(V/A)[NM] (International Dance Music)

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DJ Darkzone – Megamix

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Claudia Jung: Geliebt Gelacht Geweint – Best Of Megamix [2011] | CD NEU

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Advanced remarketing demands investment and management commitment

By admin, 30 października, 2012, No Comment

Companies that want to position themselves to drive business value from digital marketing must start working towards mastering the discipline of remarketing or risk getting left behind by nimbler rivals.

That’s according to Richard Mullins, director at Acceleration. While many South African organisations are starting to recognise the importance of remarketing, few of them have the technology or skills to harness remarketing to it’s full potential yet.

“On the international front, the likes of Google, Adobe and Facebook are pushing remarketing hard as part of their strategies. With the online world moving to remarketing so quickly and aggressively the question for marketers is how they can get ready to take advantage of remarketing in their own businesses,” says Mullins.

Remarketing is all about tracking online consumer behavior so that companies can focus on their spending on budgets on customers who are most likely to convert, based on their histories. For example, a car dealer might want to serve a display ad to someone who visited its Web site and searched for information about a particular model in its range.

This sort of basic marketing has been around for years, but the next step for marketers is to extend it to multiple devices and touch points, says Mullins. “We need to be able to understand how PPC relates to display and display to social media, for example,” he adds. “How do they work in concert to drive return on investment and what metrics do we use to measure the return?”

To get to this sophisticated level of remarketing demands deeper engagement, a better understanding of data, and better, more integrated technology than most organisations have in place, says Mullins.

It also involves more than just technology, but an investment in people, with the skills and understanding to integrate multiple data sources into a coherent view and then to be able to use the data to segment audiences and drive value. The major challenge here is not collecting data, but understanding how to use it to drive better customer engagements and conversion.

One of the key risks that companies need to understand and manage relates to how they are leaking customer data to aggregators and other third parties, says Mullins. They must know what data they have access to, where it resides, and what sort of rights partners such as agencies and ad networks or other online aggregators have over their data.

“For most companies, to arrive at the point where they have the right infrastructure, skills and processes to support advanced remarketing will take substantial investment,” Mullins says. “That means marketers will need to get a greater buy-in from management to drive the online strategy.”

Mullins adds that the major challenge that marketers will face is in showing the management team how the process of remarketing will drive business value. Ultimately if management understand the process and value, they will understand the financial commitment needed to deliver a successful advanced remarketing strategy, it’s importance to the organization and ability to drive real business value.

Five ways to improve the attorney-client relationship

By admin, 30 października, 2012, No Comment

By Jody Doyle (Partner, Dommisse Attorneys)

Few people are enthusiastic about engaging the services of a lawyer. As an entrepreneur, you’re almost certainly more interested in growing the business than in meeting with your attorneys – but getting from idea to reality invariably requires the involvement of a lawyer at some point or another, so it makes sense to get the most you can out of your lawyer. In fact, if you manage it properly, the attorney-client relationship can be one of the most useful and rewarding business relationships you have.

“A good relationship always starts with choosing the right person, but once you’ve narrowed the list to a couple of candidates and chosen the best fit, there are five key things you need to remember to ensure the relationship works for you”, says Jody Doyle, Partner, Dommisse Attorneys.

1. Know what you want
You’ll get more value from a consultation if you’ve spent some time beforehand thinking about exactly what you need, and why. “Draw up X legal document” will get you the document and nothing more – if you can explain the background and articulate the problems you’re trying to solve or avoid, you give your attorney more space to come up with a creative, appropriate solution. Giving a good brief is the first step towards a good relationship.

2. Respect expertise
Once you’ve made your choice of attorney, trust their judgement and give them some room to work for you. Professionals who are constantly being second-guessed or micromanaged by their clients – whether they’re doctors, lawyers, accountants, architects or even software engineers – quickly lose the incentive to deliver their best work. If you’re genuinely unhappy with the results you’re getting, give detailed feedback fast – and consider hiring a new lawyer.

From the attorney’s side, this means respecting professional boundaries as well. A good patent attorney may know little about tax or contracts; and certainly a lawyer is not an accountant, business coach, therapist or banker. Your attorney should be frank enough to let you know when your needs require the advice of an expert in a different field.

3. Don’t hold anything back
In the hit TV medical series House, the brilliant but troubled diagnostician at the centre of the story has a favourite saying: “All patients lie.” It’s invariably the one detail the patient was too embarrassed to mention that turns out to be the key to solving their baffling medical problem.

You’re not quite putting your life on the line if you forget to mention something to your lawyer, but non-disclosure is always a dangerous idea. If the sale agreement you’re negotiating includes a clause warranting that you are involved in no legal disputes, don’t assume anything is irrelevant. Rather disclose absolutely everything, even if it’s just an outstanding traffic fine, and let your lawyer decide.

4. Invest in long-term relationships
It takes time for anybody to understand your business thoroughly, and most lawyers will admit that the clients they have known for years get more insightful and targeted advice than newer clients. The most rewarding clients are the ones who view us as long-term partners, not just short-term advisers, and who pick up the phone to bounce an idea off us whenever they need to. When this happens, we know we’ve succeeded in building up high levels of trust.

This cuts both ways, of course: When we meet a client we really like and want to develop a long-term relationship with, as attorneys we should also invest time and effort into learning about their business.

5. Pay your bills
Money disputes can sour business and personal relationships very quickly. The golden rule here is always to be completely honest: Negotiate a fee you can genuinely afford (or find a less expensive lawyer), make sure you understand the terms of engagement, let the attorney know in good time if you’re about to hit a cash flow crisis and, of course, pay the bills when they’re due. Again, this cuts both ways: If your prospective attorney is uncomfortable discussing their fees upfront or the fee arrangement is unclear, then you should consider these matters to be a red flag for the relationship.

As always, the golden rule is “do as you would be done by”. Think about what characterises your own worst clients; now consider your best clients. Then copy the behaviour of the good ones, and you’re unlikely to go wrong.

Turn high costs of absenteeism into a competitive advantage

By admin, 30 października, 2012, No Comment

The Adcorp Employment Index estimates that 3.4 million South African workers were absent during 2011 owing to sickness—up from 700 000 in 2000. This is an increase of 397% over a decade, and at a time when job growth was flat at best. And between 2009 and 2011, one-quarter of all workers took up in full the maximum statutory allowance of 36 days of sick leave per three-year cycle.

The Index also calculates that since 2000, the economy has lost R47.5 billion in real terms due to absenteeism. A US study confirms these high figures, putting the total of indirect and direct costs of all absence categories at around 35% of base payroll. Unplanned absences in particular result in the highest net loss of productivity per day: 19% as compared with 13% for unplanned absences.

“While the exact figure will probably always be open to dispute, the Adcorp Employment Index is sufficiently authoritative to confirm just how high absenteeism is, and what it really costs the economy,” says Julia Gilmour, sales manager: Kronos Division at Bytes Systems Integration. “The real question is why South African companies do so little about it.”

As the figures above indicate, substantial amounts of money in the form of lost productivity are at stake. South African workers are not particularly productive (South Africa was ranked 50 out of 59 countries in the World Competitiveness Yearbook 2012) but the first step to getting that right is to get them back onto the shop floor or into the office. “In fact, that’s what clients of mine have noticed immediately—more people actually at work and thus higher production,” says Gilmour.

Absenteeism also carries a direct financial implication because days of annual leave outstanding have to be provided for in a company’s financials. If a proportion of those days provided for have actually been taken, then the company is being defrauded twice, so to speak—once in terms of lost production, and once because it is still having to provide financially to pay out that leave.

“There are two problems here: ensuring that workers only take the leave of whatever type that is owed to them, and then managing the spiraling amount of paid sick leave that workers have come to see as theirs by right,” Gilmour believes. “Putting the right system in place will help solve both.”

Many companies believe that by putting in place a system of leave requests they are controlling the problem, but this is a half measure, at best. The loop is only closed once a company can correlate each employee’s physical presence with his or her leave requests.

In a big company, using a paper-based system consumes a huge amount of resources, and making sense of the data is difficult. That’s why, says Gilmour, automated systems have come into play. Such systems make it easy to provide HR and line managers with easy-to-read reports that summarise the data and identify trends.

“When it comes to sick leave, such a report will help a manager to see whether an employee is abusing the system or has a genuine health problem. In both cases, a back-to-work interview can be scheduled, and a useful intervention crafted that will hopefully return that worker to productivity,” she explains. “Abuse of sick leave can indicate a misperception about the nature of this leave, and also a degree of employee disengagement. This is valuable information and can be used constructively to improve employee engagement and so grow overall productivity and retention rates.”

An absenteeism report can also help a manager spot a problem. In one case, an employee with a good attendance record suddenly began to leave work early on Wednesdays. Picking this up early meant the manager could to address the issue, and found out that the employee needed to attend to a mentally disabled sibling on that day. A shift adjustment to accommodate this genuine need retained a promising resource in the company.

“If we are far-sighted and flexible, we can use this type of system creatively to improve productivity while giving managers a tool to manage employees better—another boost to productivity,” says Gilmour. “The key to closing the loop is a biometric system that allows the company to verify an individual employee’s actual presence at work.”

The challenge here, says Gilmour, is that many white-collar workers resist such initiatives because they associate them with “clocking in”. “There is definitely change management work that needs to be done so that employees can see the positive benefits,” she concludes. “After all, the employee/ employer relationship is a contractual one, and there’s a principle of fairness here that people do appreciate—especially when they see the advantages.”

GSA confirms over 50 mobile networks have launched HD Voice service

By admin, 30 października, 2012, No Comment

An updated report from the GSA (Global mobile Suppliers Association) published today confirms that 51 mobile networks in 38 countries have launched HD voice services. The number of mobile networks now offering customers HD voice service is 60% higher than a year ago.

Mobile HD Voice uses Adaptive Multi Rate Wideband technology (W-AMR, standardized by 3GPP), enabling high-quality voice calls in supporting mobile networks and an improved user experience. It provides significantly higher voice quality for calls between mobile phones supporting the feature, and is market reality on numerous GSM, WCDMA-UMTS, and LTE networks today.

HD Voice services are commercially launched on mobile networks in Armenia, Australia, Austria, Belgium, Bulgaria, Canada, Croatia, Czech Republic, Denmark, Dominican Republic, Egypt, France, Germany, Hong Kong S.A.R., India, Ireland, Italy, Kenya, Luxembourg, Malaysia, Mauritius, Moldova, The Netherlands, The Philippines, Poland, Portugal, Réunion, Romania, Russia, Serbia, Slovenia, South Korea, Spain, Switzerland, Turkey, UAE, Uganda, and the UK.

HD Voice service is offered by competing mobile operators in 11 markets – Austria, Canada, Croatia, France, Poland, Russia, Slovenia, South Korea, Switzerland, Turkey and UK.

International HD Voice calling has been introduced for the first time on mobile networks. Starting this month, customers of Orange in Romania and the Moldova Republic can now make HD calls between the two countries.

GSA has also published an update on the number of models of HD voice phones which have been launched in the market. The new report confirms 127 phones supporting HD Voice (W-AMR) have been announced by 14 manufacturers, including the most popular brands, and products for professional broadcasters. This figure compares with 52 HD voice phones which had been announced a year ago. Most of these devices operate on 3G/HSPA networks, with some working on GSM networks and some on LTE networks (VoLTE).

Alan Hadden, President of GSA, said: “The number of models of HD voice phones which have been announced more than doubled in the past year, and over 50 networks have launched HD voice service. To continue the market development, all smartphones need to ship with W-AMR activated by default.”

There is a strong business case for Mobile HD Voice. Customers make more, or longer, calls with HD Voice, and highly value the service. HD Voice helps operators to clearly differentiate their offerings and enable high quality services to voice dependent business like call center services, information services, emergency services, etc. HD Voice is also ideal for conference calls and can contribute to a reduction in business travel and raise productivity while reducing the environmental impact. Calls which are easier to hear and understand reduce the fatigue typically associated with long conference calls.

The maximum benefits from using HD Voice on a mobile HD-capable network are realized or perceived when both calling and called parties use HD Voice-capable phones. Improvements in call quality are also often observed even when calling a non-HD Voice phone, due to improvements in the acoustic performance and advanced noise reduction capabilities which are present in most HD Voice phones.

Log in to the GSA website to download Mobile HD Voice: Global Update report (October 28, 2012) via the link on

Information about available devices is contained in the new HD Voice Phones report (October 28, 2012) via the link on

Not yet a registered GSA website user? it only takes a minute to sign up at

Herschel Girls School gets wireless boost from Ruckus

By admin, 30 października, 2012, No Comment

Enhancing learning through technology

Ruckus Wireless, in conjunction with 4th Dimension Technology, have completed the installation of a wireless infrastructure at Herschel Girls School, an independent Anglican school in Cape Town.

“Schools, colleges, and universities are all challenged to move up to higher-speed, more reliable Wi-Fi. They want strong security, killer coverage and connections that don’t drop. They also need Wi-Fi to go to places where no Ethernet cabling has gone before, such as common areas, temporary classrooms, on-campus housing, and every corner of the campus,” says Michael Fletcher, Sales Director for Ruckus Wireless sub-Saharan Africa. “This is exactly what Herschel Girls Schools was looking for – wireless access at selected indoor areas including the atrium, libraries, the boarding house, and administration offices of the senior and junior campuses.”

“Teachers and students have been using their own devices to access the internet at the school for several years. However, to stay at the forefront of educational requirements, we felt that Herschel Girls School would need to invest in the correct infrastructure to provide internet connectivity in the classrooms,” said Stuart Levey, IT director at Herschel Girls School.

Ruckus Wireless partner 4th Dimension Technology (4DT) was contracted to install a wireless infrastructure at the school campus. “We undertook not only an in depth site survey, but also performed a comprehensive proof of concept on site by placing Access Points at strategic locations across the campus to determine the wireless coverage given by each unit with a view to providing easy roaming between access points for staff and pupils,” says Ian Harrison, Business Development Manager at 4DT. “This was done to ensure that the client received a solution that not only matched, but exceeded his vision and expectations.”

Despite the layout of the buildings presenting a few challenges, the installation went smoothly and has allowed for easy connectivity for everyone on the premises. Approximately three weeks after installation, almost 40% of senior pupils are using the wireless service. Including teachers who are accessing the network, there are almost 400 devices connected at the school.

“The installation has improved the teaching process. While the wireless network is primarily used for internet access by pupils and staff it is also used to access files stored on the internal file system and allows the pupils to use network printers,” adds Fletcher. This means that students can work on their assignments and print them from anywhere on the campus. It also allows staff members to access internal management systems – streamlining processes all round.

“The Ruckus Wireless solution was not only cost-effective and easy to install and configure, but the central management capabilities and support functionality means we have a great platform for future expansion,” comments Levey.

While the school has only required nine Ruckus ZoneFlex 7341 single-band access points and one Ruckus ZoneFlex 7982 dual-band indoor AP, future upgrades to the network will be easy to make. The school is currently busy expanding its buildings which will form part of access area once completed.

Concludes Fletcher: “Technology is revolutionising the way pupils can learn at school. Wi-Fi is a much-needed component of this and will continue to play an important role in ensuring pupils and teachers stay connected in the digital age.”

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