Archive for Maj, 2012

To get a bigger piece of the pie, you need a cookie

By admin, 16 maja, 2012, No Comment

By Richard Mullins, director at Acceleration

Data about customers is perhaps one of the most fiercely contested and important resources in today’s marketing environment. Everyone wants it, customers are wary of sharing it, and yet few marketers are really using it to its full potential.

Customer data in the online world all starts with the humble cookie – that tasty little text file stored on your customer’s PC that contains a wealth of information about what he or she has been doing online.

It may be a third-party cookie, served up by a publisher you advertise with or a first party cookie that you serve from your own site, but it contains lots of information that can boost your marketing performance.

Provided you can get the customer’s permission to collect data using cookies, there is a lot you can do with this information. By tracking customer behaviour with cookies, you can display advertisements that are linked to people’s Web-browsing behaviour, such as the pages they have visited or the searches they have conducted.

Thus, you can deliver ad content to users based on their behaviour, the environment they are in and the content they are looking at. We have talked about this for years, but the technology to segment and target users by behaviour has matured to a point where it produces rich information and is relatively easy to use.

It’s all about more targeted advertising – which benefits companies by allowing them to improve advertising performance and benefits consumers by giving them more relevant information. With the right information at hand, companies can up- and cross-sell more effectively to customers based on their online behaviour and demographic data they have at hand.

Marketers can take their ability to target customers a step further when they begin to integrate cookie data with other platforms and data sources to get a more complete and integrated view of the customer.

The challenge for marketers is to combine cookie data with other data sources, including offline CRM, eCRM and email databases, to build a more complete understanding of each customer that helps you earn a bigger share of his or her wallet.

The world that you should be preparing for as a market is one where you are selling to an audience in real-time based on data that you own, control and have access to. If you are not gathering and leveraging all the data you have at your disposal, you are leaving space for a competitor to talk to your customer with more relevant messaging than you are. And once that happens, you are letting someone else eat your slice of the pie.


Sandvik and IFTA invest in state of the art Computer-based Training and Assessment Centre

By admin, 16 maja, 2012, No Comment

Sandvik, the global, high-technology, engineering company, has invested R400 000 towards a Computer-Based Training and Assessment Centre (CBA/CBT) at the Roodepoort, Johannesburg, training centre of Ikhaya Fundisa Techniskills Academy (Pty) Ltd (IFTA), the black-owned artisan training company.

The total cost of the system is expected to be R1 million. This was confirmed by Sean Jones, a director of IFTA, who said the new Microsoft-based training and assessment solution – which boasts 20 workstations – would increase the “overall efficiency of training, especially from a trainer-learner point perspective.”

“In terms of the process, each learner will register on the system via the workstation – assisted by a moderator. This will ensure that the learners are familiarised with the PC and its workings.

“Each artisan will then go through an induction module and will, thereafter, be assessed by the system to fathom their understanding and retention.

“After this their workshop training staff will book them for regular sessions with the CBT/CBA Centre -at which stage each module concluded in the workshop (practical) will be tested on a theoretical level.

“The assessment of each module,” said Jones, “will be done via random questions presented to the learner from a raft of questions. After each assessment the learner is presented with a score and a message indicating ‘competent’ if the required score is achieved, or ‘not yet competent’ if unsuccessful.”

Jones said the long term view is also to utilise the centre for computer skills training of people in the neighbouring community.

The new computer-based training system is expected to go live during August.

Maxtec announces exclusive partnership with Versafe

By admin, 16 maja, 2012, No Comment

Maxtec today announced an exclusive partnership with Versafe, a leading developer of online identity protection technology. This ideal partnership further strengthens Maxtec’s best-of-breed suite of security offerings for Africa.

Versafe’s revolutionary Anti-Phishing, Anti-Pharming and Anti-Trojan solutions prevent online identity theft and phishing attacks in real time.  Versafe’s innovative implementation of advanced encryption and identification mechanisms negate the need for heavy investment in expensive resources and have zero impact on business critical production environments.

As Versafe’s unique technology is completely transparent to the end user, their capacity to counter online fraud and identity theft threats completely outshines existing solutions, providing highly effective protection from threats posed by tracking software, Trojans, social engineering, key-loggers hijacked wireless networks (public or home); and blocking phishing attacks before they actually occur. Versafe also has full support for all mobile devices.

Through this partner relationship, Maxtec and Versafe combine leading market positioning and security expertise to provide cutting edge identity protection solutions.

George Talbot , CEO of Maxtec , comments,  “Versafe’s offering is truly unique in the security market and we are delighted to be able to offer their range of solutions  to our customers. “

Ilan Meller, Business Development Director at Versafe adds, “We are excited to have the opportunity to partner with Maxtec and offer our expertise and product ranges to their client base on the African continent. Our solutions are innovative and can offer something new to the market which is currently unavailable through any other solution.”

For more information on Versafe solutions, please visit

CP Plus is ranked the number one security brand in India – does well in South Africa

By admin, 16 maja, 2012, No Comment

CP Plus has been announced as India’s number one security brand, including being rated as number one in video surveillance, number one in CCTV camera technology and number one in digital video recording (DVR).

This is according to Ryan Martyn, a director of Cape-based ICT distributor, Syntech SA- the local distributor for CP Plus.

According to recent research conducted by IMS Research, CP Plus is also bigger than both the number two and three brands – taken together – and is the preferred brand in over 50 countries.

Martyn – the youngest member in South Africa of Entrepreneurs’ Organisation, the global non-profit organization whose stated mission is to engage leading entrepreneurs to learn and grow – said that CP Plus sales had been relatively brisk since the company took on the distribution rights for the CCTV product range earlier this year.

“We diversified into the CCTV market earlier this year via CP Plus – amove that complements our existing product range,“he said.
Syntech, established in 2002, offers a wide range of product lines and has become recognised for its focus on professional storage and memory with high performance products such as Patriot, ATTO, OCZ, Sonnet, G-Technology and Xendata. These products are specifically imported to service media rich environments including clients within the film and production, photography and architectural industries.
CP Plus’ products are aimed at markets that span retail to public spaces, special events to offices and airports to homes. The products range from CCTV cameras, Digital Video Recorders and Network Video Recorders to Mobile Digital Video Recorders, Compression Cards and IP cameras.
Commenting further, Martyn said: “While the signing of a distribution deal with CP Plus signals our entry into the CCTV market, this move does complement our product range because we have a strong focus on storage. Supplying a range of CCTV solutions is seen as a natural progression for Syntech, which will now be able to supply a turnkey solution, including cameras, recording devices and storage.”

New Norton secured seal is the most recognized trust mark on the internet

By admin, 16 maja, 2012, No Comment

Symantec Unites the Power of the VeriSign and Norton Brands for Greater Website Protection

Symantec Corp. (NASDAQ: SYMC) announced that it is combining the power of the VeriSign checkmark with the industry-leading Norton brand, to create the most recognized trust mark on the Internet – the Norton™ Secured Seal. It will be displayed more than half a billion times per day in 170 countries on websites and in search results on enabled browsers. The Norton Secured Seal provides consumers and businesses with the assurance that the website is highly-trusted and secure.

Together with the combined brand equity strengths, Symantec and Norton have created the most trusted global brand for protecting information and identities online. Since the acquisition of the VeriSign Authentication Services business, Symantec has expanded its authentication business, integrating rigorous website security and anti-malware technologies, to develop market-leading solutions. The company builds on its leadership, as the world’s largest and most trusted provider of Security Sockets Layer (SSL) certificates, into offering comprehensive website security solutions.

“Symantec and Norton’s combined brand equity have created the most trusted global brand for protecting information and identities online. Norton is committed to helping consumers stay protected, across all aspects of their digital lives,” saidsaid Kara Rawden, Senior Marketing Manager Middle East & Africa, Consumer Business Unit, Symantec . “The Norton Secured Seal is backed by the trusted Norton brand and empowers consumers to browse, shop, and socialize online with full confidence that their personal information is secure.”

Trust Seal Helps Improves a Company’s Website Business, Reputation and Customer Relationships
Business customers will value the Norton Secured Seal, for its proven ability to enable a secure online experience while increasing visibility and transactions. The seal can attract new visitors and potential customers that are crucial to a website’s success. This may result in increased traffic, more click throughs and higher rankings in search results. A U.S. online consumer study1 found that recognition of the Norton Secured seal is high.

• 94 percent of consumers are likely to continue an online purchase when they view the Norton™ Secured Seal during the checkout process, more than other seals or when no seal was displayed
• 77 percent of consumers recognized the Norton™ Secured Seal, more than competitors’ trust seals
• 65 percent of consumers agree that a website displaying the Norton™ Secured Seal is “safe to browse and won’t give me a virus”, more than any other online trust mark
• 90 percent of respondents indicated they would not continue a transaction if they saw a browser warning page indicating the absence of a secure connection.

Protecting consumers’ information and preserving their trust is central to Symantec’s business. And the Norton Secured Seal provides further assurance to businesses that their customers’ online information and transactions are protected at all stages of their engagement online.

Norton Helps Consumers Stay Safe Online
• Symantec’s consumer products are used by more than 150 million people worldwide and Norton products ship on more than 60% of Windows-based consumer PCs
• The Norton Secured Seal is already familiar to consumers who use Norton Safe Web, a site ratings service that makes it easy for consumers to differentiate between a safe and risky site. In addition, Norton Safe Search leverages Safe Web technology to provide users visual site ratings within search results before they visit a site
• For consumers, seeing the Norton Secured Seal lets them know it is safe to communicate, transact and exchange information on that site.

To provide users a visual representation of the two most trusted names in online security, Symantec began automatically updating all VeriSign seals with the Norton™ Secured Seal to websites worldwide starting April 17, 2012 which will continue for two weeks. The completely seamless transition will require no action by current customers.

Click to Tweet: Symantec’s new Norton Secured Seal is the most recognized trust mark on the Internet:

Symantec Norton Secured Seal Information
Norton Secured Seal Data Sheet
Norton Secured Seal FAQ
Blog Post: Power of the Checkmark: Trust the Norton Secured Seal by Fran Rosch

Telecom regulator, lawmakers have opportunity to accelerate SA growth

By admin, 16 maja, 2012, No Comment

The telecommunications industry has the potential to be one of the engines driving South Africa’s GDP growth past six percent per year, but only if strong competition is nurtured in the sector.

That’s according to Chris Radley, Managing Director at Nashua Mobile, commenting on the health of the country’s telecommunications industry ahead of World Telecoms Day, May 17. He says that telecommunications is a levelling, democratising technology that empowers people to participate in the economy by giving them access to information and markets they did not have before.

However, telecommunications tariffs in South Africa are still somewhat high as a result of a lack of competition, he adds. This excludes many people from access to basic voice and Internet services that many countries are beginning to regard as a basic human right.

The result is that the economy is less productive and globally competitive than it could be and that many people are denied the opportunities that fast Internet connectivity offers them to improve their lives, says Radley. For example, more affordable Internet services could help micro and small businesses to operate more efficiently and bring e-health, e-learning and other services to poor communities.

Says Radley: “Large businesses in South Africa are held back by high telecommunications costs. A number of studies place our cellular costs as among the highest in Africa, while one report says that we have the lowest minutes of telecommunications usage among the Brics countries. Stronger regulation, coupled with policies that encourage more infrastructure level competition, could help to change that picture,”

Radley says that it is pleasing to see that Icasa has taken some concrete steps to tackle high telecommunications costs in South Africa, for example, by standing firm on mobile termination rates.

Nashua Mobile would like to see certain important regulatory decisions and processes concluded as soon as possible, says Radley. The process around licensing the precious spectrum operators need for commercial deployments of LTE (more contentiously called 4G) networks is particularly urgent.

This technology is key to bringing faster and more affordable mobile broadband to market. “Digital dividend spectrum is also up in the air,” adds Radley. “South African regulators and legislators have an opportunity to position South Africa at the forefront of global telecoms if they move as quickly as the technology does.”

However, despite these remaining challenges, South Africa also has much to celebrate on World Telecoms Day, says Radley. The county has benefitted from a flood of international bandwidth as a result of new submarine cables landing on the coast, and operators are clinking up the metros with fibre.

Prices are falling as result, even as quality improves. This is largely thanks to the work that the regulator and policymakers have done to accelerate competition in recent years, says Radley.

Where a gigabyte of mobile data cost R1050 five years ago, it costs just R150 today, and costs of fixed-line broadband have also tumbled. Telkom’s recent moves to reduce IPC costs are also to be welcomed. And the explosion of tablets and smartphones means that access devices are becoming more accessible to more people as well.

Great progress for African telecommunications industry, but hard work lies ahead

By admin, 16 maja, 2012, No Comment

The African Internet has taken massive strides forward over the past three years, thanks to the massive investments telecommunications operators have made in new terrestrial and submarine cables. However, there is still a lot of hard work to be done before Internet services are accessible and affordable to every person on the continent.

That’s according to Mark Simpson, CEO of SEACOM, reflecting on the state of Africa’s Internet ahead of World Telecommunications Day (17 May 2012). He says that the telecommunications industry has broken many of the bottlenecks to affordable and ubiquitous broadband across the continent.

New submarine cables such as SEACOM have helped to boost the performance of the Internet in many African countries while driving costs down for the end user. SEACOM alone has seen more than 10-fold increases in bandwidth penetration in several of Africa’s most underserved nations, driven by drops in connectivity prices and increases in terrestrial coverage.

3G cellular network technologies have helped to boost connectivity speeds to the end user and new terrestrial networks have helped to extend connectivity from submarine cable landing points into African hinterland, once only covered by expensive satellite. Many challenges still remain, including extending the reach of the international cables into vast African territories that remain underserved, says Simpson.

In this regard, it is encouraging to see governments and private enterprise accelerate the rate of building of terrestrial infrastructure to link undersea cables and major cities across southern and east Africa, especially in Mozambique, Tanzania, and Kenya, he adds.

The next steps should see operators and governments step up investments in joining small and remote towns to the network. Simpson also stresses that African regulators and operators must focus as much on access networks as they are on submarine cables and backhaul connectivity to drive growth. This means that they need to ensure that frequency spectrum is available in a structured manner and regulatory hurdles to the deployment of new networks are removed.

Overall, however, the movements towards building the African Internet are extremely positive. “We are seeing a great deal of interest in leveraging broadband to drive economic growth among African regulators and policymakers. We are also seeing a great deal of innovation and partnerships from private business and the public sector in finding African solutions to African challenges,” says Simpson.

Though it will take several years to develop a fully integrated African Internet, we will see some enormous progress over the next 18 months, Simpson adds. “Broadband is changing lives throughout the continent, bringing with it health, education, financial and government services that help make people more prosperous, empowered and efficient,” concludes Simpson.


Cyber Threats in April 2012: Mac OS X Malware & Mass-Exploitation and New Spam Campaigns says Kaspersky Lab

By admin, 16 maja, 2012, No Comment

In April 2012 it was reported that 700,000 Mac OS X computers worldwide were infected by a Flashback Trojan. The infected computers were combined into a botnet, dubbed “Flashfake,” which enabled cybercriminals to install additional malicious modules on them at will. One of these modules was known to generate fake search engine results.

Recently, Kaspersky Lab experts published a detailed analysis of how Flashfake infected users’ computers. The analysis also identified the main sources for spreading the Flashfake infection, which included WordPress blogs that were compromised at the end of February 2012 and into early March. Approximately 85% of the compromised blogs were located in the US.

The key take-away of this malicious campaign was the evolution of the cyber criminals’ attack methods. Rather than solely relying on social engineering to infect computers, the Flashfake cyber criminals also started using exploits that targeted Java vulnerabilities, which accelerated the infection to a mass-exploitation of Mac OS X computers.

New Spam Campaigns using the Blackhole Exploit Kit

Kaspersky Lab reported two spam campaigns that were using the infamous Blackhole Exploit Kit to install malware. The first instance was on Twitter, where more than 500 accounts were compromised. The spam campaign was sending embedded links to users that redirected them to malicious sites hosting the Blackhole Exploit Kit. The sites installed scareware on victims’ computers in the form of fake anti-virus notifications, which prompted the user to scan their system for infection.

The second instance was an email phishing campaign that began at the end of March where people were receiving fake US Airways emails. Cyber-criminals sent the phishing emails in an attempt to trick people into clicking on embedded links inside the email that offered “online reservation details,” which includes flight check-in options. If users clicked on any of the links they’re taken to a fake website containing a Blackhole Exploit Kit that is filled with banking malware. The banking malware installs itself on the user’s computer and steals their banking credentials.  These spam messages were sent out in mass quantities, with the cyber criminals anticipating certain people will have flights booked with US Airways (which will get them to click on the links).

Mobile malware

Android users in Japan are under attack

In the beginning of April a new type of Android malware was discovered in Japan. Unfortunately in this instance almost 30 different malicious apps were available on Google Play and at least 70,000 users have downloaded one of them. This particular piece of malware is able to connect to a remote server. If the connection is successful, it downloads an MP4 video file. It is also capable of stealing sensitive information from an infected device, including contact names, e-mail addresses and phone numbers of people from victim’s contact list. The malware uploads the stolen data to a remote server. Kaspersky Mobile Security detects this threat as Trojan.AndroidOS.FakeTimer.


Mobile malware which is controlled via SMS messages is gaining more and more popularity. In April, another backdoor named TigerBot was discovered. This piece of malware masks itself after the infection and doesn’t show any kind of existence on the home screen of the device. Various commands to infected phones could lead to cyber criminals recording phone calls, stealing GPS coordinates, sending SMS messages or changing network setups. All of these features may result in serious information leakage for infected users.  Fortunately, there was no evidence that TigerBot was (or is) available in Google Play. However, it’s still important for users be careful when installing applications from any source. Kaspersky Mobile Security detects this threat as Backdoor.AndroidOS.TigerBot.

The full version of Kaspersky Lab’s April Monthly Malware Report can be viewed at Securelist.

Gaming and Fashion Collide as EA Announces The Sims 3 Diesel Stuff Pack

By admin, 16 maja, 2012, No Comment

World-renowned Gaming and Entertainment Phenomenon Partners with One of the Most Popular Lifestyle Brands in the World

Find the look that fits your Sim’s style and get ready for successful living! The Maxis Label of Electronic Arts Inc. (NASDAQ: EA) and Diesel today announced a collaboration between The Sims™ and the iconic apparel and lifestyle design company that will give players clothing and furniture from Diesel’s 2012 Spring/Summer collection, which is currently available in Diesel stores and online. In The Sims 3 Diesel Stuff Pack*, players will have access to Diesel and their younger lifestyle brand 55DSL’s apparel for men and women as well as Diesel’s home furnishings so anyone can recreate the hottest looks and decorate their Sims’ homes with the distinctive furniture that makes Diesel one of the most popular lifestyle brands in the world.

“We always look to create content in stuff packs for The Sims that give our players cool items that play into their inherent creativity and give them new tools to play with life,” said Jennifer Lane, Producer within The Sims Studio. “Diesel’s brand of rock-and-roll meets refined denim fashion style speaks to our fans’ love of clothing and home furnishings. What is particularly exciting is you can see the latest fashions in the Diesel stores, wear them in real life and bring them into the virtual world of The Sims to enrich your Sims’ lives and modernize their neighborhood.”

Dress to impress! The Sims 3 Diesel Stuff Pack includes over three dozen clothing items like dresses, jackets and the brand’s iconic denim collection that allows Sims to be who they want to be whether they are cool, chic, modern or casual. Complete the look at home and give the Sims a fabulous lifestyle with over a dozen objects including coffee tables, a bed and a sofa from Diesel home collection. Appealing to fans of Diesel and 55DSL clothing, many of the items found in-game are also available as real life items in Diesel stores and Launching later this summer, the pack will be available for purchase in stores worldwide and will also be available for purchase online through

The Sims 3 Diesel Stuff Pack is rated “T” for Teen and currently available for pre-order. Check out the official website at “Like” us on Facebook or follow us on Twitter®.

Press assets for The Sims 3 Diesel Stuff pack can be found at

*Requires The Sims 3 for PC/Mac to play.


Kenya Capital Nairobi Enters Top 100 Outsourcing Destinations List

By admin, 16 maja, 2012, No Comment

The East Africa Outsourcing Summit will be held in Nairobi from 5 to 6 June 2012. The event is hosted by international business-to-business conferencing company, Kinetic Events in proud partnership with the Kenyan ICT Board.

Eleven cities from the Middle East and African regions were included in the recently released Tholons 2012 Top 100 Outsourcing Destinations Report. The report elaborates on some of the city-related BPO developments occurring in Nairobi, Kenya. Nairobi enters the report this year at 97th place.

The implementation of the Kenya Vision 2030 is aimed at transforming the country into middle-class by 2030. In its efforts to solidify sectors within the IT-BPO space, notable growth movement has been evident in strengthening the outsourcing industry. Positive developments include improvements in infrastructure, human capital development, and other industry boosting initiatives for the country’s information technology enterprise systems sector.

East Africa’s business sector has shown significant improvement in 2011, and has seen on average an estimated annual compound growth rate of 40% within the last five years. In Kenya, the ICT and mobile sectors have improved on average by over 20% annually over the last 10 years.

A global spotlight is now on East African business process outsourcing sectors. The Kenya ICT Board is aiming to boost the ICT sector with various key initiatives already in place. It is evident that opportunities in BPO and contact centres within the country are now capable to fully deliver on their promise.

The strategic, invitation-only summit will act as a platform for both existing and potential players in the out¬sourcing space in East Africa to explore the alignment of people, process and technology. The event will offer insight into the solutions available to contact centres today, assisting companies in the negotiations and selecting the tools best suited to their needs.

For more information, to apply to attend, comment or photographs, visit or contact Shaunei Meintjes on +27 21 555 0866 or Follow @ITLeadersAfrica and @KineticEventsSA on Twitter for daily updates and news feeds.

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