Archive for Luty, 2012

Alvarion® Announces New Mobile Data Offloading Solution for 3G and LTE Networks

By admin, 29 lutego, 2012, No Comment

Mobile Data Offloading solution enables operators to rapidly and cost-effectively deploy large Wi-Fi networks with high quality of service

Alvarion® Ltd. (NASDAQ: ALVR), a provider of optimized wireless broadband solutions addressing the connectivity, coverage and capacity challenges of public and private networks, has announced the availability of a new solution for Wi-Fi mobile data offloading in 3G and LTE networks. Alvarion’s carrier-grade Wi-Fi provides a comprehensive solution addressing the scalability, reliability and security needs of operators deploying large scale Wi-Fi networks for mobile data offloading and hot zones.

Alvarion’s Mobile Data Offloading solution allows operators to benefit from increased network capacity and coverage in high traffic areas where data congestion is overloading current 3G/LTE networks. Operators can use the Wi-Fi network for more cost-effective connectivity of data users while delivering the same level of service. This allows operators to expand their network coverage and capacity, returning the original capacity to their 3G/LTE network.

By using Alvarion’s Mobile Data Offloading solution, operators are able to retain customers on their network, reduce churn and improve customer satisfaction. By implementing a carrier-grade Wi-Fi solution, operators can view network users and their usage information giving them insight into user behavior. Based on these findings, operators can begin to offer revenue generating services such as location based services and mobile advertising, or lease extra capacity to service providers.

This offloading solution is based on carrier-grade two-way Beamforming Wi-Fi technology enabling a high level of service, fast connectivity and secured access to the Internet. Alvarion offers seamless authentication between networks for ease of service continuity. Embedded access controller allows for scalable networks and lower backhauling costs with direct tunneling from base stations to the operator’s core. The solution is Hot Spot 2.0 and 802.11u ready permitting a ‘cellular-like’ experience over the Wi-Fi network with zero-configuration from the user.

“By all accounts, operators expect their mobile Internet traffic to grow exponentially through the near and medium-term,” states Peter Jarich, Service Director, Service Provider Infrastructure & Mobile Ecosystem at Current Analysis. “With the abundance of Wi-Fi enabled smartphones, tablets and laptops, it only makes sense for these same operators to implement a data offload solution that is easy to install, cost-effective, scalable and takes advantage of free unlicensed spectrum.”

“Using Alvarion’s Wi-Fi technology, tightly integrated with the mobile operators’ core network, enables us to offer our customers more solutions for their growing capacity challenges,” states Tal Meirzon, COO at Alvarion. “The vision of Wi-Fi and 3G/LTE networks merging as one network is becoming a reality. Our latest offering for mobile data offloading allows operators to address the challenges of data offload and at the same time provide a high quality user experience.”

Human touch still matters in some customer interactions

By admin, 29 lutego, 2012, No Comment

A number of chain stores in the US are back-pedalling from their deployment of Self-Service checkout, highlighting the challenges of rolling out Self-Service solutions in certain market segments and industries.

Walmart and Albertsons are among the high profile chains that are either cutting back or completely doing away with Self-Service checkout because it is not meeting their expectations in terms of efficiency, customer satisfaction and cost-savings. They say that Self-Service checkout systems have proven to be slow and error-prone.

Kevin Meltzer, co-founder of Consology, says that this trend highlights the importance of planning Self-Service deployments around the business environment and the needs and expectations of customers. “Self-Service is not right for every business process, customer or company,” he adds. “In some interactions, the human touch is still important.”

According to reports, one concern the retail chains have highlighted is the customer perception that those stores with Self-Service checkout are less service-oriented than those with human cashiers. This underlines the importance of backing Self-Service up with processes that allow customers to get help from a customer service representative when they need it, says Meltzer.

“It is important in any Self-Service deployment to keep a flavour of personal care, which means that human help must be accessible,” he adds. “Customers should feel that Self-Service is about their convenience rather than see it as way for companies to save money and keep them at a distance.”

Meltzer says that another of the lessons to take from the US is that Self-Service systems need to be designed for usability and convenience. If a Self-Service process cannot be made quicker and easier than a manual interaction, then it is probably not worth considering.

“The experience in the US shows that consumers will probably not be as quick and adept at checking out items in a supermarket as cashiers trained do the job,” says Meltzer. “They will probably make more mistakes, slowing down queues and requiring constant intervention by a floor manager.”

In South Africa, low labour costs and high crime rates mean that Self-Service checkout will probably not be an ideal solution for most retailers for some time to come, adds Meltzer. They should instead be looking towards other Self-Service opportunities, such as online shopping and in-store kiosks.

“Allowing customers to look up inventory or research products in-store at a kiosk is one way retailers can add value to the customer while freeing up time for their staff,” says Meltzer. “Allowing customers to check and pay their accounts online, change address details on the Web, and query their bills is another way of enhancing the customer experience with Self-Service.”

Meltzer says that the move towards a Self-Service society is gathering momentum, despite the hiccups the US retailers have experienced. South Africans are already serving themselves through an array of automated electronic channels such as websites (including online banking), kiosks and automated phone systems rather than needing help from a cashier or call centre.

“Self-Service enables companies to become more efficient and allows consumers to avoid time-wasting queues and call centre calls,” he concludes. “The benefits for both sides are impressive when Self-Service is implemented intelligently and appropriately. The concept of Self-Service is still fundamentally sound, growing globally and reaching mainstream adoption.”

Company hijacking risk can, and should, be averted

By admin, 29 lutego, 2012, No Comment

Companies should develop sophisticated strategies to counter the threat posed by business hijackers, according to Experian, the global information services company.

“Businesses are most vulnerable to hijack when they change their directors,” Glen Bals, senior executive, business information at Experian South Africa. “It is vital for firms to understand and monitor the commercial credit profiles of both suppliers and customers in order to mitigate this risk.”

He says large, well-known corporations are often the targets of hijackers.

Bals points out that companies are often content with the basic checks, which consider whether the company director has signed the appropriate documentation and whether the director in question is on file at the Companies and Intellectual Property Commission (CIPC, the old CIPRO).

“If the answers are in the affirmative, the application is approved. Yet it can happen that when the individual who has granted the application looks again, the hijacker has clandestinely resigned all the directors.”

Bals says while CIPC might have the necessary controls in place, such controls only go so far. “If you make the rules too strict companies cannot change any of their directors.” He acknowledges that in order to change its directors a company requires a board resolution, certified copies of all ID books, and other related criteria.

“Professional fraudsters are generally able to lay their hands on those documents and there’s no way you can expect the CIPC to pick it up.”

Bals recommends that businesses monitor the directors of the company in question in order to mitigate the risk of business hijack, an exercise that can be conducted by credit reference agencies, most of which undertake to furnish alerts when the directors of a defined company or companies change.

Experian, says Bals, issues email alerts to advise of board changes, noting that previously it conducted such monitoring exercises from a creditors’ point of view.  “Now it’s becoming important for companies to do so for anti-fraud purposes. Ultimately, companies need to monitor business information to spot the first signs of trouble.”

Sophos simplifies cloud encryption

By admin, 29 lutego, 2012, No Comment

IT security and data protection company, Sophos, has announced the latest version of its data protection solution, SafeGuard Enterprise. It offers enterprise cloud encryption capabilities, an industry first according to the company, and protects critical data in public, private and hybrid cloud environments.

“Many of today’s businesses use cloud services to get to their files from anywhere and on any device. However, many companies feel that there is still considerable risk with cloud services and are hesitant to embrace these capabilities,” says Brett Myroff, CEO of Sophos distributor, NetXactics.

According to the Ernst & Young Global Information Security Survey, 61 percent of respondents will be using or evaluating cloud services within the next year. This will be a mix of public, private and hybrid cloud environments. However, 52 percent of organisations said they haven’t implemented controls to mitigate data risk in the cloud.

SafeGuard Encryption for Cloud Storage automatically encrypts files uploaded to the cloud from any managed endpoint, reinforcing “protection everywhere” peace of mind. “This process requires little more than choosing a password, which allows secure file access from anywhere – thereby improving collaboration and increasing productivity,” says Myroff.

Data protection is about more than preventing sensitive files from being leaked by unauthorised users. IT staff, for example, typically have access to every file on the network. SafeGuard Encryption for File Share ensures that only privileged users have access to sensitive data. More importantly, SafeGuard ensures that all files remain encrypted regardless of whether they are copied or moved to another drive, network or device.

According to the Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast for 2011 to 2016, there will be approximately eight billion mobile devices by 2016, which will exceed the world’s population.

“As the roaming workforce increases, so does the need to access data on the go. However, sensitive data that is available via mobile devices is not always encrypted. Safeguard Enterprise changes that with seamless integration between the cloud and mobile devices,” Myroff says.

The Sophos Mobile Encryption App works in conjunction with SafeGuard Encryption for Cloud Storage, allowing users to encrypt their data. This data is then available via smart phones and tablets to authorised users irrespective of their location.

“Users are everywhere, and data protection needs to be everywhere too. SafeGuard Enterprise provides a new level of complete protection in a business world where it’s more important than ever to secure your data. Businesses can now use the cloud to store and share data without the inherent security risks, while accessing data on the go from any device or location,” Myroff adds.

HP Helps Organisations Manage and Prioritise Risk with Expanded Enterprise Security Platform

By admin, 29 lutego, 2012, No Comment

New solutions deliver enterprise visibility with context to reduce business risk across traditional, mobile and cloud environments

HP today announced an integrated platform of risk-driven security solutions that provides enterprises clear visibility across traditional, mobile and cloud environments, and enables them to apply adaptive security defenses based on specific organisational risks.

Modern security threats are increasingly complex, featuring multiple attack vectors that target traditional, mobile and cloud environments. As organisations extend their infrastructures, they require the same level of security controls and safeguards as those that protect their internal infrastructures.(1) These challenges make it crucial for enterprises to understand how best to manage and prioritise security risks across their diverse IT landscapes.

The HP Security Intelligence and Risk Management (SIRM) platform bridges the gap between security and IT operations, helping organisations to move beyond a bolted-on, single-purpose product strategy. With the expanded HP SIRM platform, HP is delivering on its first major milestone for security since it brought together market-leading products from ArcSight, Fortify and TippingPoint to form the HP Enterprise Security Products group last year.

“Today’s attacks are so complex and difficult to detect, a traditional approach to security just can’t provide the level of insight necessary to secure the extended enterprise,” said Muhammed Omar, Presales Manager for HP Software, South Africa, HP. “The HP Security Intelligence and Risk Management platform offers visibility into diverse security environments as well as contextual intelligence to proactively manage risk from applications to network – and IT governance.”

Offering a single view into business risks
Enterprises have struggled with the inability to accurately assess security needs and investments. HP is addressing this problem by providing visibility across security assets in the context of business-critical processes and applications with:

HP EnterpriseView – provides C-level executives with a dynamic dashboard and prioritised heat-map view of risk across the enterprise, bridging security and IT operations. This single view enables security executives to proactively address the highest business risks and rapidly deploy adaptive defenses.

Addressing application risk from traditional to mobile environments
Mobile platforms, as well as applications pushed to the web, create complex attack surfaces that must be protected. HP enables enterprises to extend application security to mobile devices through static application security testing (SAST), dynamic application security testing (DAST) and monitoring solutions, including:

HP Application Security Monitor (AppSM) – gives IT leaders visibility into application security threats, and shortens the time needed to deploy monitoring by significantly reducing costly custom programming. HP AppSM delivers centralised searching, reporting and analysis covering Java/.Net applications across multiple environments, including mobile.

HP Mobile Application Security – protects the mobile application ecosystem through line-of-code precision to identify potential vulnerabilities for applications built for Apple iOS and Google™ Android devices.

HP TippingPoint Next-Generation Intrusion Prevention System (NGIPS) – delivers protection against complex application threats in conjunction with the HP SIRM platform. Clients benefit from enhanced reputation-based blocking and advanced application control.

Addressing emerging risks associated with cloud adoption
As enterprises adopt cloud computing, protecting the extended infrastructure becomes a barrier for adoption. To address this challenge, HP offers enterprise-class security solutions for complex cloud environments, including:

HP Cloud Connections Partner Program – provides visibility into user activity within Software-as-a-Service (SaaS) environments, delivering a centralised view and enabling reporting that spans on-premise to cloud-based environments.

HP Compliance Stack – helps customers ensure physical, virtual and cloud environments meet compliance requirements. The first solution addresses payment systems compliance requirements based on Payment Card Industry Data Security Standard (PCI-DSS).

The HP SIRM platform is a key component of the HP IT Performance Suite, which helps businesses and governments in their pursuit of an Instant-On Enterprise. The HP IT Performance Suite delivers a comprehensive view across IT assets, automates IT management and adjusts IT performance to meet specific business enterprise goals.

Pricing and availability
Pricing for HP EnterpriseView will start at $250,000. Pricing for HP AppSM will start at $5,000 per application server. Both offerings will be available soon.

The HP Mobile Application Security Solutions, the HP Compliance Stack and the HP TippingPoint NGIPS are currently available with pricing based on implementation requirements.

More information about HP Enterprise Security Products is available at

HP’s premier client event, HP Discover, will take place June 4- 7 in Las Vegas.

HP’s annual enterprise security event, HP Protect, will take place September 10-12 in Nashville, Tenn.

Integrated carrier billing gains momentum on BlackBerry App World

By admin, 29 lutego, 2012, No Comment

Carriers Experience 120% increase in BlackBerry app downloads

Research In Motion (NASDAQ: RIMM; TSX: RIM) today announced that more than 40 carriers around the world have now deployed integrated carrier billing for their customers on BlackBerry App World™.

Carriers offering integrated billing on BlackBerry App World include:
• A1 Telekom (Austria)
• AT&T (United States)
• Bell (Canada)
• Digicel (25 markets in the Caribbean and Latin America)
• Indosat (Indonesia)
• Rogers Wireless (Canada)
• SFR (France)
• Telefonica (UK)
• T-Mobile (United States)
• Telus (Canada)
• Telstra (Australia)
• Vodafone (Spain, Greece, Italy, Ireland, Portugal, United Kingdom & Netherlands)

BlackBerry App World is now available in 164 markets and territories worldwide. More than 60,000 apps are currently available on RIM’s app store and over 174 million apps are downloaded each month. Over two billion apps have been downloaded to date.

The deployment of integrated carrier billing is an example of RIM’s ongoing commitment to work together strategically with its carrier partners and it has proven to drive significant value for the whole mobile ecosystem, including carriers, developers, content providers and customers. Integrated carrier billing enables a user to purchase apps or digital goods (such as the additional chapters of an e-book or additional levels of a computer game) without interrupting the user’s app experience. They can simply charge the purchase to their regular monthly bill, and both one-off and recurring (subscription-based) purchases are supported.

Data suggests that customers’ propensity to purchase apps on BlackBerry App World increases when carrier billing is offered. After implementing carrier billing on BlackBerry App World, carriers on average experienced a 120% increase in BlackBerry app purchases by their customers, with 65-70% of their customers’ purchases being transacted through the carrier.

Dario Talmesio, Principal Analyst, Informa Telecoms & Media, said: “There are clear business benefits for mobile operators when implementing carrier billing, since it enables them to build upon existing billing relationships with customers. RIM has always adopted a strategy of working constructively with operators. It follows therefore that implementing carrier billing through BlackBerry App World represents a rich opportunity for carriers.”

Ronjon Nag, Vice President, App World & Intelligent Systems at RIM, said, “We’re delighted that many of our carrier partners around the world have recognised the value that integrated billing provides, by making it easy and convenient for customers to purchase BlackBerry apps. RIM remains committed to continued innovation in the way we align with our partners in order to best serve customers while providing a profitable platform for the whole mobile ecosystem.”

Malware Surpasses 75 Million Unique Samples

By admin, 29 lutego, 2012, No Comment

Malicious Sites Nearly Double, while Android Becomes a Fresh Target

Malware appears to be on the rise, with the overall number of unique samples growing to 75 million in 2011 with Google’s Android mobile OS becoming the mail focus for malicious software last year.

This is according to security provider McAfee’s Threats Report for the final quarter of 2011.

“The threat landscape continued to evolve in 2011, and we saw a significant shift in motivation for cyber-attacks,” said Vincent Weafer, senior vice president of McAfee Labs.

“Increasingly, we’ve seen that no organisation, platform or device is immune to the increasingly sophisticated and targeted threats. On a global basis, we are conducting more of our personal and business transactions through mobile devices, and this is creating new security risks and challenges in how we safeguard our commercial and personal data.”

The overall growth of PC-based malware actually declined throughout the fourth quarter of 2011, and is significantly lower year on year. The cumulative number of unique malware samples in the collection still exceeds the 75 million mark. In total, both 2011 and the fourth quarter were by far the busiest periods for mobile malware that McAfee has seen yet, with Android firmly fixed as the largest target for writers of mobile malware.

Contributing to the rise in malware were rootkits, or stealth malware. Though rootkits are some of the most sophisticated classifications of malware, designed to evade detection and “live” on a system for a prolonged period, they showed a slight decline in the fourth quarter.

Global spam has also reached its lowest point in years says McAfee – particularly in areas such as the United Kingdom, Brazil, Argentina and South Korea. Despite the drop in global levels, the company found that the present spear phishing and spam are highly sophisticated.

Overall botnet growth rebounded in November and December after falling since August, with Brazil, Columbia, India, Spain and the United States all seeing significant increases. Germany, Indonesia and Russia declined. Of the botnets, Cutwail continues to reign supreme, while Lethic has been on a steady decline since last quarter.


Data, the Hidden Treasure in Publishing

By admin, 29 lutego, 2012, No Comment

By Richard Mullins, director at Acceleration

Most publishers are struggling to monetise their online operations in a world where advertising revenues are under pressure and audiences remain reluctant to pay for content.

Their biggest hope of making money lies in unlocking the value of the reams of data they collect about their audience. This data is the most valuable commodity they are sitting on, yet it can be as hard to access as veins of gold buried deep below the surface of the earth. Over the years, publishers have built their online operations in a fragmented and ad-hoc manner, adding in new technologies, tools and channels as they have needed to.

They have rolled out content management, ad-serving, email, mobile and social media platforms as necessary, each of them created in silos. The result is that they have a patchwork of systems, islands of scattered data that they have yet to consolidate.

Publishers are sitting with fragments of information that they are unable to put together to get a complete view of their audience. They can only guess, for example, how effective their social media strategy is in driving traffic and engagement.

They cannot make the link between the user who clicked through from an email newsletter or search query to a review of a new LCD screen and then viewed an ad for a TV from an online electronics store a few days later. Most publishers struggle to extrapolate information about their user’s interests and behaviour from the silo’ed pools of data they have at their disposal.

This data is potentially the most valuable commodity publishers have, and is set to grow ever more valuable. If they can allow advertisers to target users by behaviour, then they can start to charge premiums that will drive better ROI for themselves and their advertisers, as they will be able to offer access to even better qualified sales leads.

The publisher can help an advertiser to remarket and retarget that customer who has, for example searched for LCD TVs online, read reviews and clicked on an ad; and is clearly in the market for a new television.

This is the granular level of data that advertisers will pay a premium for. The more detailed and precise the data, the more advertisers will pay to leverage off it. They will know that they are getting less wastage and more conversions from their ad spend.

The big strategic and technical challenge for publishers for the next couple of years is to find ways to stitch their systems together. Once they do that, they’ll have a better understanding of what drives deep audience engagement. The alternative is to lose control of this valuable commodity to third-party intermediaries, many of whom are already collecting data and trading with online marketers. Unless they respond soon, publishers could find themselves squeezed out of the market.

Getting it right will not be easy. In addition to the technical challenges, publishers will need to rethink business models that fence sales and editorial off from each other, since each has data in its systems that could be invaluable to the other.

Privacy concerns also loom large. Publishers will need to look at best practices and the law to balance the rights of the consumer with the imperative to monetise their audiences.

Yet the opportunity for publishers to package all their information and resell it to digital marketers is one they cannot afford to ignore any longer. It is the greatest value they have to sell their advertisers and they need to start thinking of how they are going to deliver the value and monetise the gold they are sitting on.


Alvarion® Launches BreezeULTRA™ Family of High Capacity Wireless Broadband Solutions

By admin, 29 lutego, 2012, No Comment

The BreezeULTRA P6000 Point-to-Point is the first in the family of high capacity solutions to be introduced

Alvarion® Ltd. (NASDAQ: ALVR), a provider of optimised wireless broadband solutions addressing the connectivity, coverage and capacity challenges of public and private networks, have announced the launch of its BreezeULTRA family of high capacity wireless broadband solutions built on the 802.11n technology, available in the 4.9-5.9 GHz band. The first solution in the BreezeULTRA family to be introduced is the BreezeULTRA P6000 Point-to-Point solution, providing high-quality data, voice and video for private networks.

The BreezeULTRA family of base stations addresses the diverse range of connectivity and growing capacity needs of the market and is based on a multi-functional, multi-radio architecture that suits a variety of different topologies: Point-to-Point (PtP), Point-to-Multipoint (PtMP) and Hybrid Backhaul-to-Multipoint (HBtMP).

All configurations of the BreezeULTRA family offer superior capacity and packet processing, enabling organic growth by adding capacity with a software license only.
To address the coverage needs and allow deployment in Non-Line-Of-Sight (NLOS) conditions, BreezeULTRA is equipped with high power Multiple-Input-Multiple-Output (MIMO) technology, enabling unique spatial diversity capabilities.

The BreezeULTRA family provides reliable wireless communications for operators, small cell backhaul, smart cities, public safety, education, smart utilities, oil and gas and Wireless Internet Service Providers (WISPs). With a small form factor, Power-over-Ethernet (PoE) support, browser-based configuration and more, the BreezeULTRA solutions may offer significant savings on OPEX, often invested in installation and maintenance.

The BreezeULTRA Point-to-Point solution offers extended capacity and coverage performance, leveraging powerful packet-processing, 250 Mbps net-throughput, quality of service, and high-transmission rates, creating high capacity IP backhauling and connectivity.

Additional Point-to-Multipoint and Hybrid Backhaul-to-Multipoint versions will be available later this year as part of the BreezeULTRA road-map.

“The BreezeULTRA family is a natural evolution in our license-exempt product offering. It answers our customers’ needs for higher levels of performance in a single solution that will grow with their needs,” said Tal Meirzon, COO at Alvarion. “It represents a breakthrough for our partners, who require a flexible solution that is easy to manage technically and meets their business needs and challenges.”

Alvarion has been selected as a finalist for the prestigious GSMA Global Mobile Award 2012 for the category, Best Mobile Broadband Technology.

Alvarion will be showcasing the BreezeULTRA P6000 solution at Mobile World Congress in Barcelona, February 27 to March 1, Hall 2, booths C25 and A114.

Samsung Electronics South Africa launches Samsung Online Store for Consumers

By admin, 29 lutego, 2012, No Comment

Meeting a growing demand by consumers for convenience, the Samsung Online Store will not only provide safe, accessible shopping, but allow consumers to compare products and accessories that suit their specific needs best

Samsung Electronics South Africa today launched its first online consumer store amidst much excitement! The online store, which is easily accessible at is designed to meet today’s busy lifestyle. Consumers will initially be able to purchase from four sections – Mobile Phones, Home Appliances, PC/Peripherals and Print Solutions. This will offer a range of products from phones and tablets, air-conditioners, notebooks and monitors, as well as printer and printer consumables.

Online Store to meet e-commerce demand
“More than 50% of consumers that were visiting our website were interested in buying products immediately – considering that we are always looking for ways to make our consumers’ lives easier, we decided to open this online store,” says Deon Liebenberg, Managing Director at Samsung Electronics South Africa. “This, coupled with the growth, and subsequent demand in e-commerce (6.8 million people will be online for 5 years or more by 2015, essentially doubling the current e-commerce market potential*) has meant that extending our channel to market through this online store will only promote our brand promise of digital leadership.”

Online shopping a breeze for consumers
The Samsung Online Store will afford consumers the opportunity to mix and match products and accessories as they please, and at their leisure. This gives the consumer more control and makes the buying experience a breeze for online shoppers who don’t have time to go into a store.

Shopping made easy in three easy steps
So how does the online store work? It’s as simple as three easy steps – browse, buy and pay. Once the consumer is done browsing and choosing their products, payment can be made with a credit card (Visa and MasterCard) or via the EFT option. Once the transaction has been approved and payment received, the products that have been purchased by the consumer will be delivered to their doorstep within seven working days.

Future growth using social media
“This store is officially live and will continue to grow in the months to come. Samsung is also looking towards utilising key social media tools and platforms in the near future to open up additional access to our products. This will ensure that our online presence further expands in line with our walk-in Samsung brand stores,” concludes Liebenberg.

South Africa website re-vamped
Another piece of exciting news – the Samsung South Africa website has been revamped and revived with more functionality, spunk and interactivity! The site is now more user-friendly and content is readily available in just a few clicks. Social Media has been seamlessly integrated onto the website so consumers don’t have to leave the site to share products or ‘Like’ the Samsung Facebook page. In a further effort to ensure ‘real time’ service, there is a Live Chat functionality for Customer Services so that customer queries can be resolved effectively and efficiently User-generated content is a great way for Samsung to listen to their consumers, and they are all ears. This feature will include consumer reviews on product and consumer product ratings (on a scale of 1 – 5) and can be completed and viewed on the site. The new-look website is livelier, sleeker and just another avenue for Samsung to make life simpler for consumers.

*World Wide Worx, Online Retail in SA 2011

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