Archive for Styczeń, 2011

SMBs Spend 3% of Annual Revenues on ICT

By admin, 21 stycznia, 2011, No Comment

Gartner estimatesthat the average IT budget is around three percent of revenue. For a firm with less than R5-million in revenue, this may only amount to R150 000, and when it comes to purchasing the type of ICT equipment that allows SMBs to keep pace with larger companies, this budget does not go very far.

In theory, the capabilities of today’s ICT infrastructure level the playing field and offer SMBs the means to directly compete with larger companies equipped with commensurate budgets.

SMBs strive to gain every advantage by utilising remote sites and regional branches and need the requisite ICT equipment to function competitively across multiple sites.

To address the issue, SMBs will purchase and utilise discrete equipment on an à la carte basis to accommodate a number of services including voice, wireless access, security, storage, routing and email.

This is not the most efficient solution since it often involves using multiple methods of provisioning and management and the products are, more than likely, sourcedfrom different vendors.

Not only is this an inefficient solution, but the approach is fraught with problems and challenges that result in increased total cost of ownership over the long run.

Purchasing the necessary equipment constitutes a high initial investment. Managing multiple vendors is both time and resource consuming and ongoing maintenance and management costs are inherently unconsolidated. Performance can be sub-optimal due to a lack of conformity across the various products.

Perhaps most importantly, there is a cost that results from operating and maintaining multiple, disparate products. Individual updates, downtime and service requests scattered across multiple vendors means that staff time and resources go largely toward maintaining multiple devices. This level of fragmentation is not sustainable in the long run.

An alternative method on which some SMBs rely is a one-size-fits-all ICT solution. This is essentially a scaled-down version of enterprise-level ICT infrastructure. This approach also fails because the needs of SMBs vary greatly from those of an enterprise.

By simply scaling down ICT infrastructure, it can compromise functionality and performance. Moreover, this type of solution is not necessarily future proof and is therefore an ineffective long term use of an SMBs relatively small IT budget. What, then, is the answer for the SMB?

A multi-service gateway is a viable solution that improves the one-size-fits-all approach. Instead of merely cramming all the functionality into one device without regard for the issues of complexity, scalability and ease of management, this solution incorporates each of these factors into its design and function.

Several vendors offer products that were designed from the ground up with SMBs specifically in mind. The products are simplified, easy to manage and embody a significant reduction in upfront and ongoing costs.

In addition, multi-service gateways smoothly incorporate the required security. This is a crucial point because, as businesses integrate internet communications, security and reliability become increasingly important.

A company’s business is intimately linked to its IT infrastructure, and whether or not this infrastructure can adequately handle internet security is crucial to a company’s business.

Furthermore, the business utility of the internet continues to grow. Businesses now engage multimedia, online applications and cloud computing on a daily basis. It is important therefore to employ ICT infrastructure that is designed for and able to address the new security challenges that these technologies pose.

Huawei Symantec, for instance, offers the Secospace USG2000 BSR/HSR, a next-generation multi-service gateway solution that integrates security, routing and switching, wireless access and voice service functions.

It is an all-in-one device that can provide IP routing and flexible network connections, and helps assure businesses of end-to-end security. The USG2000 is scalable to best fit the needs of SMBs.

It is compatible with a variety of internet access technologies, ranging from older technologies to 3G, and SMBs are able to use either legacy technologies or more advanced technologies without having to downgrade or upgrade the entire network.

HSR, which is a high-end security product of the USG2000 series, is able to ensure basic network security while also providing professional security functions such as anti-virus, invasion detection and URL filtering. These functions combine high-quality performances with simple maintenance procedures, using Huawei Symantec’s global, real-time synchronisation service.

The market has ably evolved to cater to the communication and security needs of SMBs. Multi-service gateways are not revolutionary, per se, but they specifically address the needs of SMBs. They enable the delivery of converged multimedia, data and voice streams, and are future proof. They include allowances for additional services such as hosted applications and content delivery.

The notion of convergence has long been touted as the overarching solution for SMBs. Multi-service gateways are a true convergence product, and for SMBs who need to do more with less, they represent the ultimate communications and security solution.

Offset Press Manufacturers; the lines are being drawn…

By admin, 21 stycznia, 2011, No Comment

SPIRIT Powers QIP – A Unified IM Service for PC and Mobile Users

By admin, 20 stycznia, 2011, No Comment

SPIRIT DSP, the world’s top voice and video over IP engines provider, has announced today that its TeamSpirit® 3.1 Voice and Video Engine is now powering a new version of QIP – a unified IM (Instant Messenger), serving about 20 million users in Russia and other countries.

The new version of the IM, called “QIP Infium” allows users to send instant messages and make PC-to-PC and PC-to-mobile IP voice and video calls. QIP Infium is also integrated with popular social networks, and allows sending SMS.

“QIP is a unified Russian IP service that now includes VVoIP-client,” says a QIP representative. “Thanks to innovative SPIRIT technologies, QIP offers the full range of cutting edge features for Internet communications via a single application. High quality and reliable performance on any network and with any terminal equipment allows our subscribers to make IP calls wherever they are.”

“TeamSpirit is a proven voice and video over IP software platform for cross-terminal unified communication applications, such as QiP Infium and a number of other popular IP services provided by the largest world carriers, including Korea Telecom and China Mobile,” said SPIRIT’s Chairman Andrew Sviridenko. “TeamSpirit enables telecom operators and service providers to offer interoperable multipoint videoconferencing IP services for the most popular PC and mobile endpoints, including Windows, Mac, Android and iOS platforms. SPIRIT’s record-setting H.264SVC-based video server software supports up to 1000 concurrent video channels on a standard $4,000 PC, drastically cutting down video hardware infrastructure costs and offering HD quality videoconferencing services to millions of users.”

Business as usual at Toshiba South Africa

By admin, 20 stycznia, 2011, No Comment

With the recent departure of Toshiba Computer Systems General Manager for Southern Africa, Andre Rossouw, to pursue personal interests, it is business as usual at Toshiba South Africa.

Toshiba is in the process of finding a suitable replacement candidate for Rossouw, and an appointment will be announced in due course.

In the four years that Rossouw held the position of General Manager for Southern Africa, Toshiba has enjoyed significant growth in the local market, particularly with regard to brand awareness amongst its local channel partners, resellers and end-users.

“Andre formed a key part of the original team that established Toshiba’s official presence in South Africa,” says Reon Coetzee, Sales Manager for Toshiba Southern Africa.

“He was also instrumental in propelling Toshiba further into the African market, with solid partnerships formed in Nigeria, Ghana, Angola, Zambia and Kenya, and growing our market share in the East African region,” he continued.

Toshiba’s team remains heavily committed to the African market and will continue to grow from strength to strength as additional organisations are being added to Toshiba’s increasing list of channel partners, and as the local sales and marketing teams continue to grow.

“Toshiba wishes to thank Andre Rossouw for his passion and dedication to the brand, and wishes him all the very best for his future endeavours,” concludes Coetzee.

Norton bags Product of the Year award

By admin, 20 stycznia, 2011, No Comment

Norton 360 version 4.0, one of Norton’s leading products in South Africa, walked away with the impressive award, ‘Product of the Year’.

Product of the Year is the world’s largest organisation dedicated to recognising and celebrating innovation in the consumer goods sector.

It is run in association with The Sunday Times, Nielsen, The Creative Counsel (TCC) and D!d You Know. Nielsen conducted the research nationally and a jury selected products for the consumer survey, ensuring that winners were voted for ‘by the people’. The opinions of 5 000 South Africans are what decide which products should be awarded.

‘We are delighted with the award for our progressive and innovative solutions to consumer’s needs,” said Kara Rawden, Senior Marketing Manager Middle East & Africa, Consumer Business Unit, Symantec. “If our products make a meaningful contribution, it demonstrates an understanding of consumers needs – an understanding that we intend augmenting going forward, which will enable us to increase the relevance of our product range to the consumer.”

The on-product placement of the Product of the Year logo gives consumers potent knowledge, that like-minded people have voted it the best possible product available on the market.

Symantec’s confidence in Norton 360 as an award winner is based on the fact that it is the fastest, lightest ultimate protection security suite on the market.

In addition, to providing core security, Norton 360 includes identity protection, automatic backup and PC tuneup features to give computer users comprehensive, automated protection for their PC in a simple set-it-and-forget-it package.  Consumers can feel safer shopping and banking online with antiphishing technology, Identity Safe protection, and Norton Safe Web site ratings.  Norton 360 also offers the ability to backup important files or photos online and restore or access them from anywhere on the Web.

PC tuneup technology is designed to improve computer performance so users can spend more time doing what they want, and less time waiting for their computer to boot up or for applications to load.

With two out of every three internet users around the world having been a victim of cybercrime, the best defence and the greatest way to protect yourself, is to utilise up-to-date, comprehensive security software such as Norton 360.[i]

Product of the Year is open to all consumer products launched, re-launched or innovatively reformulated in South Africa over the past 18 months. The rules say that products should demonstrate innovation in one or more areas, whether in design, function, packaging or other aspects.

Cell C Becomes Title Sponsor of the Tour of South Africa

By admin, 20 stycznia, 2011, No Comment

Tour of South Africa organisers today announced that Cell C will be the Title Sponsor of the inaugural Tour of South Africa, the international professional cycle race which will take place in February this year. This much anticipated event which will be known as The Cell C Tour of South Africa 2011 is a UCI sanctioned 2.2 category, 8 day, 7 stage road race will start in Pretoria and finish in Paarl, with cyclists riding over 1200km in total.

The announcement represents a further boost for one of the fastest growing sports in the country and complements the synergy between the two brands. The deal will see Cell C as the naming rights holder of the biggest pro cycling road event in South Africa and one which will form part of the global cycling calendar.

“Having a major brand like Cell C as our Title Sponsor is what the Tour of South Africa deserves. A major brand for a major cycling event! We are delighted that they have come on board and look forward to staging a successful international event” said Barry Mocke, CEO Cycling South Africa.

Cell C have never sponsored a sporting event on a national scale as the focus has always been community based. As part of its recent re-launch, the team was looking for something new, innovative and on a national level – but something which still benefits the community.

“The timing was perfect. We were looking for something on a national level that aligns to our new strategy and that will appeal to our wide customer base. It is all about speed and offering a world-class experience. The potential that exists between the brands is remarkable – we could not decline the opportunity,” says Simon Camerer, Cell C’s Executive Head of Marketing.

Cell C recently launched South Africa’s most advanced network in 13 cities across the country. “We remain fully committed to providing affordable, fast and world-class internet access to all South Africans, whether they live in a city or a rural environment. We are working around the clock to bring “whoosh” to 97% of South Africa’s population by the end of the year,” adds Camerer.

Cell C is ranked the number one internet service provider in South Africa by Ookla, the global leader in broadband speed testing.

The association of Cell C with international bodies such as the UCI, through its sanctioning of The Cell C Tour of South Africa and the international teams that will be participating, also adds to the stature of the brand and takes it to a new level.

“2010 was a big year for the country and with no world cup events happening in South Africa this year, this is the closest we, as a country, will get to ignite our national pride once again.

“We have a large number of customers who enjoy, and participate, in cycling and the growth of the sport is phenomenal. It’s important for us to support what our customers do, and one way to do that is through sport sponsorship.” Camerer concluded.

The route for The Cell C Tour of South Africa has been revised recently and will now pass through the following areas:

Stage 1

Saturday 19 February: 167km – Menlyn to Monte Casino – The first race day will start in Menlyn, passing the Union Buildings before heading north and turning west behind the Magaliesberg ridges west of Pretoria. The race travels west through the tunnel at Hartebeespoort Dam to the Cradle of Humankind passing Maropeng before heading to the Fourways area for the finish.

Stage 2

Sunday 20 February: 156km – Monte Casino to Monte Casino – a circuit route incorporating Soweto, Soccer City, Sandton and the Johannesburg CBD.

Stage 3

Tuesday 22 February: 173km – Port Elizabeth to Port Elizabeth – Starting at the Nelson Mandela Bay Stadium, stage 3 heads towards the Addo Elephant National Park where one is sure to catch a few glimpses of wildlife (it is home to the Big Seven). From there the race returns to Port Elizabeth, where the route takes an interesting turn, with a city circuit, before finishing in Summer Strand on the beach front.

Stage 4

Wednesday 23 February: 153km – Bloukrans Bridge to George – Stage 4 starts on the famous Bloukrans Bridge where many bungi jump enthusiasts are sure to be found. We head from there to Natures Valley and out on the climb towards the N2. Then on to Plettenberg Bay where we include a local loop before another climb out and back on the N2 passing through Knysna. At Wilderness the race leaves the N2 and heads over 3 passes of narrow twisty roads before finishing in George.

Stage 5

Thursday 24 February: 210km – Oudtshoorn to Swellendam – The stage starts in Oudtshoorn and heads on to the famous Route 62 passing Calitzdorp, Ladismith, Barrydale and Suurbraak before finishing in Swellendam.

Stage 6

Friday 25 February: 180km – Hermanus to Stellenbosch – The penultimate stage starts in Hermanus and winds its way through Gordons Bay over Sir Lowry’s Pass into Grabouw, to Threewaterskloof Dam and up Franschhoek pass. A speedy descent follows. After passing through Franschhoek the race will head over Helshoogte Pass onto the finish in Stellenbosch.

Stage 7

Saturday 26 February: 100km – Paarl to Paarl – Cycling through South Africa’s 3rd oldest town, cyclists will enjoy scenic views and historic buildings. A 10km circuit stage which will pass through the main streets of Paarl and Klein-Drakenstein finishing in Market Street.

SA’s fastest texters try for the mobile global cup

By admin, 20 stycznia, 2011, No Comment

Olivia Burton (15) and Wilbur Hough (23) of Cape Town were crowned SA’s fastest texters at the 2010 National LG Mobile Worldcup Championship. On the 26th of January 2011, the two texting hotshots will compete in this year’s LG Mobile Worldcup Championships where they will challenge 15 other countries attempting to win the play-offs and hopefully take the cup as well as the USD 100,000 prize money which is up for grabs.

The Mobile Worldcup Championship has become the world’s premier mobile challenge which celebrates: the evolution of mobile technology as well as the speedy texting superstars who make up the competition. Mobile Texting has become a world recognised as well as a South African certified sport which is supported by the likes of Mind Sports South Africa.

In last year’s tournament, the South African team came 4th in the numeric and QWERTY category out of 13 teams that took part, but Burton and Hough are aiming for a better position in this year’s championship.

“This is the second year we will be sending a team of texting superstars to the New York finals and I want to wish them both the very best, says Dr. Michelle Potgieter, Marketing Director of LG Electronics South Africa.

This year, the two Capetonians challengers are very excited to prove their mobile texting skills in the 6 different challenges which also includes the newly introduced Touch Phone Games category. The various challenges test the contestants’ individual and group speeds in addition to precision texting, which is measurable for each of the match missions. The contender who is able to break the existing mobile texting record of 7.25 characters per second will also be recognised as the new Guinness Book of Records holder.

“I’ve always told my family that I am going to be on television one day, and after winning the S.A. LG Mobile Championships, one of my dreams have come true, I still hope to bring back the cup and set a new World Record as the Fastest Texter, says Hough.

“It has been a great adventure so far, I must say now the real challenge awaits me – the competition itself. I just want to thank LG for this awesome opportunity and experience,’’ says Burton.

With today’s tweens and teens sending between 1.2 million text messages every minute it is clear that mobile phones have a greater impact on the way we interact and communicate. Amidst all the positives of being socially interactive 24/7, LG recognises the reality of harmful mobile use trends and texting behaviour. This year’s 2010 LG Mobile Worldcup Championships therefore serves as a platform to introduce LG Text Ed – an innovative education program designed to teach young people to avoid the pitfalls of risky texting behaviour.

Dr. Michelle Potgieter added that “Texting and instant messaging are fast becoming one of the most readily utilised communication tools. This global contest has made it very clear that speed texting is not only a skill but a socially competitive sport. In the next couple years we may just see mobile texting becoming part of the South African education syllabus to enhance our already rapid texters who may just be the next South African LG Mobile Worldcup Champions.’’

Gartner Says Top 10 Original Equipment Manufacturers Accounted for $104.3 Billion of Semiconductor Demand in 2010

By admin, 20 stycznia, 2011, No Comment

Leading-brand companies remained at the centre of the semiconductor world, accounting for $104.3 billion of semiconductors on a design total available market (TAM)* basis in 2010 — over a third of semiconductor vendors’ worldwide chip revenue — according to Gartner, Inc. This was a year-on-year increase of approximately $26.3 billion, up 33.7 per cent from 2009.

Eight of the top 10 companies in 2009 remained in the top 10 in 2010. These top 10 companies accounted for a third of all semiconductor demand in 2010 with three companies each from the Americas, Asia/Pacific and Japan and one company from EMEA making up the top 10.

The major growth drivers in 2010 were mobile PCs, smartphones and LCD TVs. PC vendors such as HP, Apple, Dell and Lenovo increased their design TAM greatly in 2010 (see Table 1) thanks to strong demand for mobile PCs. Samsung Electronics succeeded in riding the trend of the smartphone boom, while Nokia struggled. Samsung, Sony, Toshiba and Panasonic enjoyed market growth from flat-panel TVs, which saw them accelerate their design TAM.

Apple is leading the new competitive landscape of the IT and electronics industry. As a new-style vertically integrated company, Apple provides hardware, software and services for PCs, smartphones, portable media players and media tablets (the new killer application), while the production is outsourced to electronics manufacturing service (EMS) providers. While its TV business is currently small, it is continuing to invest in the TV market by shipping new internet protocol (IP) set-top boxes for future growth. Google also intends to expand its platform business to the TV market, and Gartner said that the TV service platform market is a key growth segment in the coming years.

“Semiconductor device vendors should closely monitor the changing competition structure of the target market,” said Masatsune Yamaji, senior research analyst at Gartner. “Do not just listen to the requirements of the current market leaders. Have a dedicated sales team, with business development sales metrics, looking for new market entrants who will be the next-generation market leaders.”

On a purchasing TAM basis, four of the top 10 companies are so-called contract manufacturers. As more brand companies are increasing their production outsourcing to original design manufacturers (ODMs) and EMS providers, the semiconductor procurement by them has increased year by year.

“Judging from purchasing TAM, Asia/Pacific, and especially China, offers the greatest opportunities in most of the device and application market segments,” Mr Yamaji said. “It will be difficult for most of the semiconductor device vendors, especially replaceable general-purpose device vendors, to achieve the full design-win benefit without establishing a strong distribution network in Asia/Pacific.”

Table 1: Top 10 Semiconductor Design TAM by Company, Worldwide (Millions of Dollars)






2009 2010 2009-2010 Growth (%) 2010 Market Share (%)
1 1 HP 12,919 17,058 32.0 5.7
2 2 Samsung Electronics 11,691 15,322 31.1 5.1
4 3 Apple 7,517 12,431 65.4 4.1
3 4 Nokia 11,172 11,696 4.7 3.9
6 5 Dell 7,030 10,426 48.3 3.5
5 6 Sony 7,251 9,304 28.3 3.1
7 7 Toshiba 6,206 8,553 37.8 2.8
8 8 LG 6,077 6,969 14.7 2.3
11 9 Panasonic 3,921 6,762 72.5 2.3
12 10 Lenovo 3,689 5,741 55.6 1.9
Others 150,898 196,054 29.9 65.3
Total 228,371 300,314 31.5 100.0

TAM = total available market
Source: Gartner (January 2011)

“Semiconductor device vendors must pay attention not just to the design and purchasing TAM by company, but also to that by region. This is the key to avoiding inappropriate sales resource allocation,” Mr Yamaji said. “Semiconductor device vendors must keep an eye on the design-win opportunity in the US, while they must establish a strong distribution network in China.”

FrontRange Solutions Announces new ITSM SaaS Solution

By admin, 20 stycznia, 2011, No Comment

FrontRange Solutions, the leading provider of IT Service Management, IT Asset Management and Customer Service Management solutions, today announced the introduction of a completely new version of its IT Service Management product for SaaS computing environments. The new solution includes comprehensive service management, service catalog and asset management capabilities, and delivers comprehensive IT best practices and an ITIL framework for immediate and measurable benefits. This will be the first in a series of SaaS products introduced by FrontRange under its new SaaSIT brand.

Drawing from over 20 years of experience delivering service management and asset management solutions to more than 13,000 companies worldwide, FrontRange will use its Internet Architected Platform with complete multi—tenant capability and Contextual User Experience to provide the most advanced offering in the marketplace. Key capabilities include:

· Incident Management

· Problem Management

· Advanced Change Management

· Release Management

· Configuration Management

· Knowledge Management

· Service Catalog

· Inventory and Asset Management

· VOIP Voice Capability

· Robust Business Workflow Designer and Engine

· Internal and External Customer Self Service Portal

· Complete Service Level Management

· Extensive reports and analytics

· Customer survey capability

“We made a strategic investment to build the right products for the SaaS environment from the ground up. Many of our competitors did not make the requisite investment into building a true SaaS offering, and are simply hosting their legacy solutions. We knew that this was not what discerning customers would choose. We’re now ushering in the next generation of IT Service Management solutions that scale to the needs of the largest enterprise customers around the world,” said Michael McCloskey, CEO of FrontRange. “This ITSM SaaS release, together with our ITSM Enterprise and Service Catalog, represent the markets’ most complete IT Service Management offering and allows companies to select from the most advanced SaaS and premise offerings, depending on their individual needs.”

“We have seen a strong increase in demand for IT Service Desk SaaS over the past two years and we expect this to continue for some time. It is good news for IT service desk customers and the market to have SaaS and perpetual license options available from established vendors.” says David Coyle, Vice President of Research at Gartner. “Ultimately companies should carefully evaluate SaaS solutions based on their business requirements and the overall value delivered by the vendor.”

The new IT Service Management SaaS solution is the first in a complete line of SaaS solutions built for the IT organisation and to be marketed by FrontRange under the brand SaaSIT. FrontRange Solutions’ new IT Service Management solution is targeted at dynamic and growing organisations seeking true Software as a Service solution while at the same time demanding enterprise class capability, flexibility and scalability. Built on the FrontRange Multi-Tenant SaaS2 Platform, upcoming releases planned for later this year include a complete line of new applications, including IT Asset Management capabilities, advanced voice and customer service, as well as patch management, software distribution and operating system deployment capabilities.

BuzzCity’s Global Mobile Advertising Traffic grows by 93% in 2010

By admin, 20 stycznia, 2011, No Comment

BuzzCity, today releases the results of its Global Mobile Advertising Index for Q4 2010, along with some annual trending figures. The Q4 data, gathered between October and December 2010, reveals a quarter-on-quarter increase in mobile advertising of 12%. Overall 2010 proved to be a positiveyear for BuzzCity with 93% more ads delivered compared to 2009.

In South Africa traffic grew by 26%, with more than 880 million banners were delivered in Q4. South Africa continued four quarters of double digit growth and completed the year with 66% overall growth compared to 2010. Meanwhile Kenya, with 522 million impressions and despite slower growth of 3% in the fourth quarter, saw six months of triple digit growth. Compared to 2010, the Kenyan audience on the mobile Internet grew by 245%. In Nigeria traffic grew by almost 200% in Q4 (364 million).

Internationally 2010 saw a huge growth of the mobile Internet as more users took advantage of cheaper data rates and much-improved handsets. Along with BuzzCity’s ad network growing by over 90% compared to the previous year, advertiser campaigns have also increased. 2500 advertisers ran campaigns and increased their expenditure in several key markets.

An increasing number of campaigns came from the travel and hospitality sectors, consumer and financial products. The banking industry in particular focused their mobile advertising on branding and acquisition campaigns targeted at a younger consumer group.

During the final quarter of 2010 India, Indonesia, United States, South Africa and Kenya continued their dominance as the top five mobile advertising countries. India continued on its growth curve – in Q4 more than four billion ads were delivered to Indian audiences – and for the first time outpaced Indonesia to secure the number one spot. New entrants to the top 20 during this quarter included United Arab Emirates (16th) and Brazil (20th).

The top 20 most active countries in Q4 were:

Dr. KF Lai, CEO of BuzzCity, said: “2010 has proved to be a really dynamic year for mobile advertising. Markets which have really stood out during this period are US and South Africa who both saw four consecutive quarters of double-digit growth. And also Kenya, which experienced six months of triple-digit progression. Korea has also made its mark on the top ten – which is incredible as it started off at 62nd place in Q1.”

“2011 has started well and we believe that driving factors for the growth of mobile advertising will be continuing price wars amongst mobile operators in many countries and the increasing use of cheaper and better phones. Furthermore, the improving economic conditions in the US and Western Europe will continue to push forward the uptake of mobile advertising.”

During the final quarter of 2010 there was significant growth in Central and South American markets such as Mexico, Brazil, Uruguay and Chile. The BuzzCity Global Mobile Advertising Index tracks activity across BuzzCity’s network including over 2500 publishers across the globe. The findings represent a measure of advertiserdemand for mobile internet advertising.

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